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For example, WBZ recently scheduled a saturation public service announcement
campaign on behalf of the Big Brother Association of Boston who was recruiting
new members. The appeal was aimed specifically at our male audience, and
announcements ... of fatherless bovs between the ages of five and 17 Programs
based on public need backed by showmanship and promotion in the
metropolitan Boston area. The Big Brother Association, which awarded WBZ a
citation, stated that ...

Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
Size: 70.18 MB
Format: PDF
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It didn't take long for word of these implant procedures to leak to the news media,
and finally to the general public. The response was panic and outrage throughout
the population. 'Big Brother Lives Within You', read one headline. 'No More Hide
And Seek', read another. The country was in frenzy. The ACLU ... the answer to
the ever increasing dilemma of children unable to protect themselves. Promoted
by public service announcements, these groups urged citizens to protect 106

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 40.85 MB
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Promoting the Causes of Public and Nonprofit Agencies Seymour H. Fine.
providing a physical service. To be sure, there is much overlap between the
concept sector and those organizations making up what is called the services
sector. But their marketing functions can ... public service messages. Some might
fear that I am describing the world of “Big Brother,” where there will be some form
of centralized marketing plan with do-good messages delivered from one place
to everybody.


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... "and spend a disproportionately large percentage of their disposable income
on leisure time interests and entertainment." Kool And The Gang Aid Big Brothers
-Sisters The famed recording group Kool and the Gang has been designated as
the National Ambassadors for Kappa Alpha Psi Fraternity's Big Brothers-Big
Sisters of America minority recruitment program. The group will promote the
program through national appearances, public service announcements and
benefit events.


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During the last year, many former Olympic heroes have spent considerable time
strengthening their link by promoting 1984 Los Angeles Games by making
speeches, television and radio ads, public service announcements and
participating in press ... Jackie And Al Joyner Are Going All The Way In The
Summer Olympics With Jeffrey Osborne's 'We're Going All The Way as their
theme, Jackie Joyner and her big brother, Al Jr., recently won spots on the
heptathlon and the triple jump ...

Public Service Media In The Digital Age

Author: Agnes Gulyás
Publisher: Cambridge Scholars Publishing
ISBN: 1443863572
Size: 26.97 MB
Format: PDF, Docs
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The broadcast television series' call to action invited audiences to go online and
take part in the test via digital on screen graphics and a voiceover announcement
before and after the programme. However, audiences arrived in ... Seven Days
was promoted by the broadcaster as the “new Big Brother”, with enhanced levels
of interactivity that would allow audiences to chat with participants from the show
via Twitter and the site's own “Chatnav” feature. Whilst the series failed to live up
to ...


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Public service-wise, KMBC runs an outstanding Big Brother Club activity, slanted
for children and including such giveaways as calendars, bookmarks and
balloons. Station heavily promotes its School of the Air show, its special short
newscasts for civic groups and an educational house organ defending radio
against unwarranted criticism and promoting KMBC which goes regularly to
parent-teachers groups, educators, et al. These are but examples of the
consistent promotion which ...

Authoritative Communities

Author: Kathleen Kovner Kline
Publisher: Springer Science & Business Media
ISBN: 0387727213
Size: 55.34 MB
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Public service announcements and some advertising offer health-oriented
education. A few business–religious–community alliances offer incentive
programs for ... coach, counselor, religious youth worker, Big Brother, neighbor,
stepparent, grandparent, police officer, or other individual in the community who
can inspire him to make personal moral sense out of the social confusion of his
surroundings. These adults can provide inspiration and opportunities for the
adolescent to express ...

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Size: 15.98 MB
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... Time Shall be Provided, for Public Service Announcements and Programming
Regarding Alcohol Consumption and Misuse, and H.R. 1901, a Bill to Provide for
a Study Regarding the Radio and Television Advertising and Promotion of
Alcoholic Beverages as Well as Other Media, and for Other Purposes United
States. ... In considering the proposals of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.