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SPONSOR ASKS: What public service programs evoke strong audience Atlanta
Bait. ... For example, WBZ recently scheduled a saturation public service
announcement campaign on behalf of the Big Brother Association of Boston who
was recruiting new members. ... between the ages of five and 17 Programs based
on public need backed by showmanship and promotion in the metropolitan
Boston area.

Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
Size: 49.93 MB
Format: PDF, Docs
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'Big Brother Lives Within You', read one headline. 'No More Hide And Seek', read
another. The country ... of children unable to protect themselves. Promoted by
public service announcements, these groups urged citizens to protect 106 2084.

Public Service Media In The Digital Age

Author: Agnes Gulyás
Publisher: Cambridge Scholars Publishing
ISBN: 1443863572
Size: 16.50 MB
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The paradoxical nature of such online audiences being perhaps too big is
revealed by another example, this time from C4, again from 2010. Seven Days
was promoted by the broadcaster as the “new Big Brother”, with enhanced levels
of ...

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 36.76 MB
Format: PDF, ePub
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The council is a private, nonprofit organization that conducts public service
campaigns promoting social causes. Under its ... The campaign was carried out
through newspapers, magazines, television and radio announcements. ... Some
might fear that I am describing the world of “Big Brother,” where there will be
some form of centralized marketing plan with do-good messages delivered from
one place to ...


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Kool And The Gang Aid Big Brothers-Sisters The famed recording group Kool
and the Gang has been designated as the ... The group will promote the program
through national appearances, public service announcements and benefit events


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Third was won by WSYR, NBC outlet in Syracuse, N, Y. Well-Rounded Promotion
Judges granted KMBC the nod In the ... Public service-wise, KMBC runs an
outstanding Big Brother Club activity, slanted for children and including such
giveaways as calendars, bookmarks and balloons. ... co-operation with agencies,
merchandising displays, store interiors, local advertiser contact, teaser

Authoritative Communities

Author: Kathleen Kovner Kline
Publisher: Springer Science & Business Media
ISBN: 0387727213
Size: 48.43 MB
Format: PDF, Mobi
View: 5031
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Public service announcements and some advertising offer health-oriented
education. ... coach, counselor, religious youth worker, Big Brother, neighbor,
stepparent, grandparent, police officer, or other individual in the community who
can inspire him to ... Learning that his participation in social health-promoting
activities or service projects can have a moral impact within the larger community
gives the ...

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Size: 68.22 MB
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... for Public Service Announcements and Programming Regarding Alcohol
Consumption and Misuse, and H.R. 1901, a Bill to Provide for a Study Regarding
the Radio and Television Advertising and Promotion of Alcoholic Beverages as
Well as Other Media, and for Other ... of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.

Agriculture Rural Development And Related Agencies Appropriations For Fiscal Year 1999

Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies
Publisher: Government Printing Office
Size: 21.22 MB
Format: PDF, ePub, Mobi
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USDA's Food Safety and Inspection Service (FSIS) is working with the Chef and
Child Foundation, the philanthropic arm of the American ... for such youth
organizations as the Boy and Girl Scouts, Big Brothers/Big Sisters, YMCA of
America, and the Boys and Girls Clubs. ... plot-related public service
announcement on the television show Party of Five that promoted food recovery
and provided viewers with ...