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SPONSOR ASKS: What public service programs evoke strong audience Atlanta
Bait. ... For example, WBZ recently scheduled a saturation public service
announcement campaign on behalf of the Big Brother Association of Boston who
was recruiting new members. ... between the ages of five and 17 Programs based
on public need backed by showmanship and promotion in the metropolitan
Boston area.

Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
Size: 31.86 MB
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It didn't take long for word of these implant procedures to leak to the news media,
and finally to the general public. The response was panic and outrage throughout
the population. 'Big Brother Lives Within You', read one headline. 'No More Hide
And Seek', read another. The country was in frenzy. The ACLU ... the answer to
the ever increasing dilemma of children unable to protect themselves. Promoted
by public service announcements, these groups urged citizens to protect 106


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... "and spend a disproportionately large percentage of their disposable income
on leisure time interests and entertainment." Kool And The Gang Aid Big Brothers
-Sisters The famed recording group Kool and the Gang has been designated as
the National Ambassadors for Kappa Alpha Psi Fraternity's Big Brothers-Big
Sisters of America minority recruitment program. The group will promote the
program through national appearances, public service announcements and
benefit events.

Public Service Media In The Digital Age

Author: Agnes Gulyás
Publisher: Cambridge Scholars Publishing
ISBN: 1443863572
Size: 59.69 MB
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The broadcast television series' call to action invited audiences to go online and
take part in the test via digital on screen graphics and a voiceover announcement
before and after the programme. However, audiences arrived in ... Seven Days
was promoted by the broadcaster as the “new Big Brother”, with enhanced levels
of interactivity that would allow audiences to chat with participants from the show
via Twitter and the site's own “Chatnav” feature. Whilst the series failed to live up
to ...


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Public service-wise, KMBC runs an outstanding Big Brother Club activity, slanted
for children and including such giveaways as calendars, bookmarks and
balloons. Station heavily promotes its School of the Air show, its special short
newscasts for civic groups and an educational house organ defending radio
against unwarranted criticism and promoting KMBC which goes regularly to
parent-teachers groups, educators, et al. These are but examples of the
consistent promotion which ...

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 37.82 MB
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Promoting the Causes of Public and Nonprofit Agencies Seymour H. Fine.
providing a physical service. To be sure, there is much overlap between the
concept sector and those organizations making up what is called the services
sector. But their marketing functions can ... public service messages. Some might
fear that I am describing the world of “Big Brother,” where there will be some form
of centralized marketing plan with do-good messages delivered from one place
to everybody.

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Size: 29.91 MB
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... for Public Service Announcements and Programming Regarding Alcohol
Consumption and Misuse, and H.R. 1901, a Bill to Provide for a Study Regarding
the Radio and Television Advertising and Promotion of Alcoholic Beverages as
Well as Other Media, and for Other ... of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.

Agriculture Rural Development And Related Agencies Appropriations For Fiscal Year 1999

Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies
Publisher: Government Printing Office
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USDA's Food Safety and Inspection Service (FSIS) is working with the Chef and
Child Foundation, the philanthropic arm of the American ... for such youth
organizations as the Boy and Girl Scouts, Big Brothers/Big Sisters, YMCA of
America, and the Boys and Girls Clubs. ... plot-related public service
announcement on the television show Party of Five that promoted food recovery
and provided viewers with ...


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Closely allied to this is the behind the scenes involvement of all of our staff. We
have people who belong to the Big Brothers, Chamber of Commerce, Lions,
Symphony League, Ad Club, Sales Executive Club, Public Relations Round
Table, teach at local colleges and act in semi-professional theatrical groups. We'
re known and we can "move mountains" when we have to. We use very few
canned public service announcements. Instead, we create our own based upon
the facts provided ...

Children And Television

Author: Michael E. Manley-Casimir
Publisher: Praeger Publishers
Size: 12.18 MB
Format: PDF
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APPROACH Gerald J. Gorn and Marvin E. Goldberg Mass ... Since the advent of
mass circulation of newspapers and magazines, the media have promoted what,
in historical retrospect, we now ... of public service announcements (PSAs) and
fruit commercials on the attitudes and behaviors of children regarding food and