Intercultural And International Business Communications

Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Size: 32.69 MB
Format: PDF
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(2001), we only tested the effects of the use of English in versions of one job
advertisement. ... Research into commercial print advertising in which Dutch,
German and Spanish respondents were presented with the same English-using ...

Text Types And The History Of English

Author: Manfred Görlach
Publisher: Walter de Gruyter
ISBN: 9783110173727
Size: 14.30 MB
Format: PDF, ePub
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advertising. 16 5.1 Introduction 5.1.1 General remarks My intention in this chapter
is to explore the stages by which the ... international differentiation of written or
printed texts and of the effects of a growing (social and geographical) mobility of
people and the numerical expansion of the messages transmitted. ... For
interesting comparisons with the early history of German advertising see Bendel (
1998).

Bilingualism A Social Approach

Author: M. Heller
Publisher: Springer
ISBN: 0230596045
Size: 46.85 MB
Format: PDF, ePub
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Here are two examples: the first, a commercial for German beer, broadcast in
Australia, features barely intelligible German in the background, framed by an
English voice that states: You don't need to speak German to enjoy a good beer.
... most favoured sites for additional language choices as well as for deliberate
language mixing 'which introduces innovative and creative effects' (Bhatia 1992:
196).

The Use Of English In Institutional And Business Settings

Author: Giuliana Garzone
Publisher: Peter Lang
ISBN: 9783039108893
Size: 31.23 MB
Format: PDF
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All four advertising campaigns were used in all three countries, with varying
degrees of English included in the text. ... to investigate the respondents'
comprehensibility of the English used, their attitude towards the use of that
English and the effects that these ... country saw the original (English) version of
each advertisement, and half of them saw a manipulated, i.e. Dutch, Spanish, or
German, version.

Business Discourse

Author: Francesca Bargiela-Chiappini
Publisher: Springer
ISBN: 1137024933
Size: 53.63 MB
Format: PDF, Kindle
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..Another limitation ... is that ...we only tested the effectsof theuseof English in
versions of one advertisement. In thisone ... KellyHolmes (2005)calls this the '
countryoforigin effect', and examples include Germany/German as a trigger for.

The Psychology Of Music In Multimedia

Author: Siu-Lan Tan
Publisher: OUP Oxford
ISBN: 0191503258
Size: 68.61 MB
Format: PDF, Mobi
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selection were correlated with positive emotion, which led to a more positive
evaluation of an advertisement. ... Tavassoli and Lee also observed a parallel
cultural effect in which music served as a better recall cue for English text, and
visuals ... As discussed earlier, Kristen and Shevy (2009) found that American
listeners strongly associate hip-hop with minority ethnicity whereas German
listeners do not.

Thematic Development Of English Texts

Author: Mohsen Ghadessy
Publisher: A&C Black
ISBN: 9781855673335
Size: 30.24 MB
Format: PDF, Kindle
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As with the previous exception the effect is that the focus stops on the detail,
rather than throws a glance on the whole; the movement of the camera stops on
an item ... This text has appeared in a German newspaper and is a job
advertisement.

A Critical Introduction To Translation Studies

Author: Jean Boase-Beier
Publisher: A&C Black
ISBN: 1441141839
Size: 33.19 MB
Format: PDF
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A translation of the advertisement into German which aims to have similar effects
might run: (4.2) Gesellig oder geruhsam, ... However, supposing that (4.1) is a
particularly successful English advertisement, and succeeds in improving sales
of ...

Towards A European Unfair Competition Law

Author: Rogier W. De Vrey
Publisher: BRILL
ISBN: 9004150404
Size: 60.14 MB
Format: PDF, ePub, Docs
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A Clash Between Legal Families : a Comparative Study of English, German and
Dutch Law in Light of Existing European and International Legal Instruments
Rogier W. De Vrey. 5.3.7 Criteria for misleading A certain misleading
advertisement or advertising campaign can be considered to be unlawful ...
Ambiguity in the precise wording of advertisements and in the use of sound
effects must be avoided. (.