Bilingualism A Social Approach

Author: M. Heller
Publisher: Springer
ISBN: 0230596045
Size: 68.30 MB
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Here are two examples: the first, a commercial for German beer, broadcast in
Australia, features barely intelligible German in the background, framed by an
English voice that states: You don't need to speak German to enjoy a good beer.
The second is a print ... Slogans and headlines are the most favoured sites for
additional language choices as well as for deliberate language mixing 'which
introduces innovative and creative effects' (Bhatia 1992: 196). English is 'the
single most ...

Text Types And The History Of English

Author: Manfred Görlach
Publisher: Walter de Gruyter
ISBN: 3110197162
Size: 78.63 MB
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5.1 Introduction 5.1.1 General remarks My intention in this chapter is to explore
the stages by which the modern commercial advertisement has developed,
concentrating on the time before 1900 and on specimens in which texts
predominate ... The modern period of English has created a large number of new
types of communication; this is an obvious consequence of new media, of the
increase and international differentiation of written or printed texts and of the
effects of a growing ...

Business Discourse

Author: Francesca Bargiela-Chiappini
Publisher: Springer
ISBN: 1137024933
Size: 25.51 MB
Format: PDF, ePub, Mobi
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..Another limitation ... is that ...we only tested the effectsof theuseof English in
versions of one advertisement. In thisone advertisement, the attitudes of the
respondents towards the position offered andtheorganization may have
outweighed the effects of the use of EnglishinsteadofDutch. Further
researchshould testthe effectoftheuse of English injob adsaimedatpotential
applicants belonging to variousagegroups and with different educational
backgrounds, with more than onejob adper ...

The Psychology Of Music In Multimedia

Author: Siu-Lan Tan
Publisher: OUP Oxford
ISBN: 0191503266
Size: 50.55 MB
Format: PDF, ePub
View: 754
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Distraction reduces learning of an advertisement's persuasive content and limits
message scrutiny' (p. 470). Tavassoli and Lee also observed a parallel cultural
effect in which music served as a better recall cue for English text, and visuals
improved recall of Chinese text. Music may also have different connotations for
different cultural groups. As discussed earlier, Kristen and Shevy (2009) found
that American listeners strongly associate hiphop with minority ethnicity whereas
German ...

Routledge German Dictionary Of Business Commerce And Finance

Author: Routledge (Firm)
Publisher: Psychology Press
ISBN: 9780415093910
Size: 33.54 MB
Format: PDF, Mobi
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German-English/English-German Routledge (Firm). 613 egalítaríanism edit: -
menu n COMP Edit-Menu ni; - mode n COMP Editiermodus m editor n COMP
software Editor m, MEDIA Herausgeber, in m.f. Redakteur, in m,f editorial n GEN
сомм, MEDIA Leitartikel m; - advertisement n MEDIA, S&M redaktionell
aufgemachte Anzeige /; - advertising n MEDIA Redaktionswerbung f; ~ column n
MEDIA Leitartikel m: - matter л S&M redaktioneller Text m: ~ publicity n S&M
redaktionell ...

Library Of Congress Subject Headings

Author:
Publisher:
ISBN:
Size: 69.36 MB
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... Zambian (English) Adventure stories, French (May Subd Geog) UF French
adventure stories BT French fiction Adventure stories, French-Canadian (May
Subd Geog) UF French-Canadian adventure stories BT French-Canadian fiction
Adventure stories, Galician (May Subd Geog) UF Adventure stories, Gallegan (
Former heading Galician adventure stories BT Galician fiction Adventure stories,
Gallegan USE Adventure stories, Galician Adventure stories, German (May Subd
Geog) UF ...

Library Of Congress Subject Headings

Author: Library of Congress
Publisher:
ISBN:
Size: 18.32 MB
Format: PDF, ePub
View: 3980
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... Zambian (English) Adventure stories, French (May Subd Geog) UF French
adventure stories BT French fiction Adventure stories, French-Canadian (May
Subd Geog) UF French-Canadian adventure stories BT French-Canadian fiction
Adventure stories, Galician (May Subd Geog) UF Adventure stories, Gallegan (
Former heading Galician adventure stories BT Galician fiction Adventure stories,
Gallegan USE Adventure stories, Galician Adventure stories, German (May Subd
Geog) UF ...

Newspaper World And Advertising Review

Author:
Publisher:
ISBN:
Size: 26.77 MB
Format: PDF, Docs
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The German Advertising Association have published in time for the Convention
the first " German-English-American and English-American-German Dictionary of
Advertising, Printing and Salesmanship Terminology. ... It is forbidden to assert
that: (1) Coffee containing caffein has an injurious effect on the heart and nerves,
or (2) tends to make people highly nervous, or (3) is responsible for serious
effects on general health, or (4) causes a fresh and healthy complexion to
disappear, ...

Linguistics And Language Behavior Abstracts

Author:
Publisher:
ISBN:
Size: 67.40 MB
Format: PDF, Mobi
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English From Rule-Breaking to Rule-Breaking: Notes on Punctuation in the Early
Novel and Contemporary Poetry; LL04160 Monotonicity, Closure and the
Semantics of 'Few'; LL03I72 Attributive 'Wrong'; LL03171 Pieces of the 'be'
Perfect in ... Linguistic Representation of Cause-Effect Relations in English and
German Technical Texts; LL03821 Excavation Glossary [German-English/English
-German]; LL03861 Manner of motion saliency: An inquiry into Italian; LL03425
Sequential ...