Bilingualism A Social Approach

Author: M. Heller
Publisher: Springer
ISBN: 0230596045
Size: 36.95 MB
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Here are two examples: the first, a commercial for German beer, broadcast in
Australia, features barely intelligible German in the background, framed by an
English voice that states: You don't need to speak German to enjoy a good beer.
... most favoured sites for additional language choices as well as for deliberate
language mixing 'which introduces innovative and creative effects' (Bhatia 1992:
196).

Text Types And The History Of English

Author: Manfred Görlach
Publisher: Walter de Gruyter
ISBN: 3110197162
Size: 72.45 MB
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advertising'6. 5.1 Introduction 5.1.1 General remarks My intention in this chapter
is to explore the stages by which the ... and international differentiation of written
or printed texts and of the effects of a growing (social and geographical) mobility
of people and the numerical expansion of the messages transmitted. ... For
interesting comparisons with the early history of German advertising see Bendel (
1998).

Business Discourse

Author: Francesca Bargiela-Chiappini
Publisher: Springer
ISBN: 1137024933
Size: 77.38 MB
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In thisone advertisement, the attitudes of the respondents towards the position
offered andtheorganization may have outweighed the effects of the use of
EnglishinsteadofDutch. Further researchshould testthe effectoftheuse of English
injob adsaimedatpotential applicants belonging to ... KellyHolmes (2005)calls
this the 'countryoforigin effect', and examples include Germany/German as a
trigger for.

Dictionary Of Marketing

Author: Peter H. Collin
Publisher: PONS
ISBN: 9783125179806
Size: 80.96 MB
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English-German Peter H. Collin ... Glauben, Gentleman's Agreement AIDA =
ATTENTION, INTEREST, DESIRE, ACTION model showing stages in the effects
of advertising on consumers AIDA-Modell (Aufmerksamkeit, Interesse, (Kauf)
wunsch, ...

The Psychology Of Music In Multimedia

Author: Siu-Lan Tan
Publisher: OUP Oxford
ISBN: 0191503266
Size: 62.20 MB
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(Chinese and English) Singapore students' ability to learn advertisement text
written in English but not in Chinese. The presentation of visual images rather
than music had the opposite effect, interfering with Chinese advertisement text,
but not English. ... earlier, Kristen and Shevy (2009) found that American listeners
strongly associate hiphop with minority ethnicity whereas German listeners do
not.

Routledge German Dictionary Of Business Commerce And Finance

Author: Routledge (Firm)
Publisher: Psychology Press
ISBN: 9780415093910
Size: 21.33 MB
Format: PDF, Kindle
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German-English/English-German Routledge (Firm) ... MEDIA Herausgeber, in
m.f. Redakteur, in m,f editorial n GEN сомм, MEDIA Leitartikel m; - advertisement
n MEDIA, S&M redaktionell ... nierte Kapitalverfügbarkeit / EFF ahhr (extended
fund facility) FIN erweiterte Fondsfa- zilität/ erweiterte Kreditfazilität/ effect 1. и
GEN ...

Communications

Author:
Publisher:
ISBN:
Size: 71.87 MB
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... in a German advertisement for lipsticks, Italian accents in a voice-over in a
Dutch television commercial, English links on ... With the increase in the number
of multilingual advertisements and studies relating to their use and effects, the
need ...

Library Of Congress Subject Headings

Author:
Publisher:
ISBN:
Size: 71.59 MB
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... BT Danish fiction Adventure stories, English (May Subd Geog) UF English
adventure stories BT English fiction –South Africa USE ... Galician Adventure
stories, German (May Subd Geog) UF German adventure stories BT German
fiction Adventure ... drug reactions USE Drugs–Side effects Adverse enjoyment
USE Adverse possession Adverse possession (May Subd ... All-weather fighter
planes Advertisement writing USE Advertising copy Advertisements USE
Advertising Advertisers ...

Newspaper World And Advertising Review

Author:
Publisher:
ISBN:
Size: 16.54 MB
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The German Advertising Association have published in time for the Convention
the first " German-English-American and ... or (3) is responsible for serious effects
on general health, or (4) causes a fresh and healthy complexion to disappear, ...