The Influence Of Culture On Advertisement

Author: Franziska Pfund
Publisher: GRIN Verlag
ISBN: 363814884X
Size: 60.22 MB
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Sensibilities were naturally offended by this immodest proposal, and outrage soon gave way to violence. (Anholt, 2000:51) This story shows that culture has an enormous impact on advertisements.

Intercultural Communication Globalisation And Advertising

Author: Sebastian Plappert
Publisher: GRIN Verlag
ISBN: 3640664280
Size: 61.71 MB
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Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, comment: short essay ...

Ads Fads And Consumer Culture

Author: Arthur Asa Berger, San Francisco State University
Publisher: Rowman & Littlefield Publishers
ISBN: 1442206705
Size: 43.66 MB
Format: PDF, Kindle
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Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

The Influence Of Culture On Brand Positioning Strategy

Author: Guido Maiwald
Publisher: GRIN Verlag
ISBN: 365636978X
Size: 55.94 MB
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One challenge of these goals lies in differences between the mindset of consumers, being consequence of differences in culture. This work will focus the meaning of ‘culture’ and the question which ‘ingredients’ define culture.

Global Marketing And Advertising

Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1412970415
Size: 16.46 MB
Format: PDF, Kindle
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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Advertising As Culture

Author: Chris Wharton
Publisher: Intellect Books
ISBN: 1841506141
Size: 21.92 MB
Format: PDF, Kindle
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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the relationship of ...

The Advertising Effect

Author: Adam Ferrier
Publisher: Oxford University Press, USA
ISBN: 9780195593921
Size: 52.58 MB
Format: PDF, Docs
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These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).

Advertising In A Changing China

Author: Frank Bittner
ISBN: 3832495991
Size: 48.46 MB
Format: PDF, ePub, Mobi
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For instance, advertisers and marketers cannot take for granted that a
standardized model of advertising can automatically be ... Hong et al., (1987)
also reveal that the influence of cultural differences on advertising is all
encompassing since ...

Advertising And Popular Culture

Author: Sammy Richard Danna
Publisher: Popular Press
ISBN: 9780879725280
Size: 40.25 MB
Format: PDF
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The lack of available data which would allow direct measurement of the sales
effects of sexually-oriented advertisements has forced a reliance on
communication measures. Psychological concepts, such as arousal, perception,
self-concept, ...