Consumer Behavior And Culture

Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1452236232
Size: 46.21 MB
Format: PDF, Mobi
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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide.

Ads Fads And Consumer Culture

Author: Arthur Asa Berger, San Francisco State University
Publisher: Rowman & Littlefield Publishers
ISBN: 1442206705
Size: 38.22 MB
Format: PDF, ePub, Mobi
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Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Advertising And Culture

Author: Mary Cross
Publisher: Praeger Publishers
Size: 41.56 MB
Format: PDF, ePub, Mobi
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This collection of essays explores postmodern American culture and the influence of advertising. Using contemporary culture, the authors present various perspectives on advertising's methods, language, and cultural effects.

Global Observations Of The Influence Of Culture On Consumer Buying Behavior

Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 1522527281
Size: 80.59 MB
Format: PDF, ePub
View: 5178
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Advertising has ensured that men's desire to look fair and well groomed is out in
the open. Most of the advertisements related to the male personal grooming have
used celebrities to promote their products. Celebrities have known to influence
the society. Brands are important profitable assets of the company. The brand
typically will select celebrities that represent the brand image and its identity. In
the past twenty five years, the male personal grooming brands have used
successful ...

Global Marketing And Advertising

Author: Marieke de Mooij
Publisher: SAGE Publications
ISBN: 1483315452
Size: 15.35 MB
Format: PDF, Kindle
View: 3482
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as ...

Adcult Usa

Author: James B. Twitchell
Publisher: Columbia University Press
ISBN: 9780231103251
Size: 76.65 MB
Format: PDF, Docs
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A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. 'Twitchell eloquently excoriates the standard dull rants about the evils of commercialism.


Author: Bess Milton
Publisher: Turtleback Books
ISBN: 9780606306430
Size: 10.45 MB
Format: PDF, ePub, Mobi
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Explores how advertising both reflects and shapes popular culture in America.