2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.
Jane of Lantern Hill
Author: L. M. Montgomery
Publisher: Read Books Ltd
Jane of Lantern Hill is the story of an unsatisfied girl living with her mother, aunt and cranky old grandmother in Toronto, Ontario. Jane had always believed her father dead, but one day discovers he is alive and living on Prince Edward Island. When Jane eventually gets to meet her father and spends a summer on the island at Lantern Hill, she believes life couldn’t get any better. This early work by Lucy Maud Montgomery was originally published in 1937 and we are now republishing it with a brand new introductory biography. Lucy Maud Montgomery was born on 30th November 1874, New London, in the Canadian province of Prince Edward Island. Her mother, Clara Woolner (Macneil), died before Lucy reached the age of two and so she was raised by her maternal grandparents in a family of wealthy Scottish immigrants. In 1908 Montgomery produced her first full-length novel, titled 'Anne of Green Gables'. It was an instant success, and following it up with several sequels, Montgomery became a regular on the best-seller list and an international household name. Montgomery died in Toronto on 24th April 1942.
Author: Ravi Kalakota, Andrew B. Whinston
Publisher: Addison-Wesley Professional
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
The Magazine Writer's Handbook
Author: Franklynn Peterson, Judi Kesselman-Turkel
Publisher: Univ of Wisconsin Press
An expanded and updated revision of the already comprehensive first edition, The Magazine Writer’sHandbook offers insightful strategies addressing virtually every aspect of writing a magazine article for publication. Designed to be useful for both experienced magazine writers and those seeking to break into the magazine-writing industry, this handbook provides an exhaustive step-by-step approach taking the reader through every stage of the publication process. From targeting the right publication to constructing a professional article, and from dealing with legal considerations to working with editors, the revised edition of The Magazine Writer’s Handbook will be an indispensable addition to any writer’s desk. Extensively published in popular trade magazines, the authors dispense their knowledge in this handbook to help writers of all levels see their work published.
Flexible, easy to use, just enough detail and the number-one best selling rhetoric."
Author: Paul Davies
Publisher: Simon and Schuster
Examines the ramifications of Einstein's relativity theory, exploring the mysteries of time and considering black holes, time travel, the existence of God, and the nature of the universe
Author: Donald J. Trump, Bill Zanker
Publisher: Harper Collins
Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men. Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn: Momentum: the Big Mo. How to get it and how to get it back. Revenge: how and when to get it (and why it's so sweet). "I love you, now sign this!" Why contracts in business and personal life are so important. Real-life stories from people who've applied the think BIG formula in their own lives. These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.
Author: Lisa Gansky
A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.
Author: Daniel Priestley
Publisher: John Wiley & Sons
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? In this book, entrepreneur and author Daniel Priestley explains why and, most importantly, how. This is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
This book argues that identity and money are both changing profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique record of our online social contacts. Social networks and mobile phones are the key technologies. They will enable the building of an identity infrastructure that can enhance both privacy and security – there is no trade-off. The long-term consequences of these changes are impossible to predict, partly because how they take shape will depend on how companies take advantage of business opportunities to deliver transaction services. But one prediction made here is that cash will soon be redundant – and a good thing too. In its place we will see a proliferation of new digital currencies.
The Customer Revolution
Author: Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
Publisher: Random House Business Books
'As with her previous book, Customers. com, The Customer Revolution should be required reading for managers at any company - old or new - who are assessing the real impact of the Internet on their businesses. Highly recommended.' Amazon.com business editor review The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard) The Customer Revolution shows you exactly how to win in your business.
This book is a comprehensive primer to both traditional and emerging E-Commerce technologies. Students with no prior technical knowledge will be able to grasp complex topics such as networking, Internet security, Web languages and other important subjects in a way that illustrates their use through case studies and practice by completing Web projects.
Author: Jon Duckett
Publisher: John Wiley & Sons
This collection of papers presented at the 10th ENTER Conference represents a unique opportunity of sharing knowledge with researchers bridging the fields of travel and tourism as well as information and communication technologies. The conference theme "technology on the move" reflects the currency of mobile and location based services – ambient technologies, however, above all, ENTER is about inclusivity. Its key objectives are to exchange experiences on new research issues and to encourage informed and cross-fertilized research activities. 50 papers on important subjects pertinent to the crossover of IT and tourism, such as Mobile Services, Virtual Communities, Travel Advisory Systems, Hotel Systems, Usability Issues, and many more show the vitality of research. All papers have undergone a two round double blind review process – therefore, the proceedings represent once more the major authority on the state-of-the-art of IT & Tourism.