¿Es posible vivir de un blog? ¿Cuáles son las claves para alcanzar los mejores resultados? De la mano de blogueros expertos, este libro te enseña paso a paso todos los recursos, herramientas e ideas para aprender a monetizar un blog con éxito. "Cómo convertir tu Ocio en Negocio" parte de la idea de que lo que hacemos en nuestro tiempo libre y nos atrae de forma natural sirve de trampolín para desarrollar nuestro talento y alcanzar el estilo de vida que queramos. Está dirigido a toda persona que quiera conocer cómo vender por internet y rentabilizar tu tiempo libre. Incluye entrevistas y testimonios reveladores: - Omar de la Fuente, el gran emprendedor que consiguió superar el peor momento de la crisis económica gracias a su blog "Hacia el autoempleo" - Angonio G. que ha sabido monetizar su blog de viajes en tiempo record para viajar por todo el mundo haciendo - Javier Elices, que dejó con gran valentía un empleo seguro para perseguir sus sueños. Nos cuentan los mejores trucos y herramientas para convertir tu PASIÓN en profesión
The Lean Startup
Author: Eric Ries
Publisher: Bentang Pustaka
Lean Startup bukanlah metode yang menjadikan sistem Anda lebih hemat biaya, melainkan lebih efisien sekaligus (tetap) bermanfaat. Setiap tahunnya, startup-startup baru bermunculan. Produk yang bagus, promosi besar-besaran disertai berbagai ulasan di media massa, serta janji-janji manis bahwa konsumen akan mendapatkan manfaat besar jika menjadi penggunanya. Namun, tak lama berselang, beberapa di antara startup yang digadang-gadang itu tak lagi terdengar kabarnya. Seperti yang selalu kita dengar, seorang entrepreneur pasti sukses selama memiliki tekad kuat, panjang akal, waktu yang tepat, dan—terutama—produk yang hebat. Kenyataannya, awal yang menjanjikan tak jarang berujung pada kegagalan. Sebagian besar produk baru tidak sukses di pasaran, bahkan pahitnya, tak digunakan oleh siapa pun. Pertanyaan besar pun muncul, strategi manakah yang tidak tepat? Lewat riset ilmiah serta pengalamannya dalam mendirikan dan membesarkan berbagai startup selama bertahun-tahun, Eric Ries mencetuskan metode baru, Lean Startup. Sebuah sistem luar biasa yang membuat para entrepreneur segera mendapatkan jawaban atas pertanyaan: bagaimana kita bisa lebih cepat mengetahui apa saja yang berfungsi dan mana yang harus segera disingkirkan? [Mizan, Bentang Pustaka, Bisnis, Startup, Entrepreneur, Sukses, Motivasi, Inovasi, Dewasa, Indonesia]
Author: Martin Seligman
Publisher: Hachette UK
In this important, entertaining book, one of the world's most celebrated psychologists, Martin Seligman, asserts that happiness can be learned and cultivated, and that everyone has the power to inject real joy into their lives. In Authentic Happiness, he describes the 24 strengths and virtues unique to the human psyche. Each of us, it seems, has at least five of these attributes, and can build on them to identify and develop to our maximum potential. By incorporating these strengths - which include kindness, originality, humour, optimism, curiosity, enthusiasm and generosity -- into our everyday lives, he tells us, we can reach new levels of optimism, happiness and productivity. Authentic Happiness provides a variety of tests and unique assessment tools to enable readers to discover and deploy those strengths at work, in love and in raising children. By accessing the very best in ourselves, we can improve the world around us and achieve new and lasting levels of authentic contentment and joy.
Marketing An Introduction
Author: Gary Armstrong, Philip T Kotler, Michael Harker, Ross Brennan
Publisher: Pearson Higher Ed
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Television programs and feature films present criminal psychology and profiling as a blend of psychic visions, supernatural intuition, and evidence analysis. The reality, however, is quite different. Using true-crime case studies from history and the present, examples from current and former FBI profilers, and informative sidebars, Criminal Psychology & Personality Profiling explores the many roles and responsibilities criminal psychologists and profilers fill as they support other professionals in addressing crime and its consequences. From crime-scene analysis to offering expert testimony in court, these behavioral scientists offer an understanding of crime, the criminal mind, and those affected by crime.
The author brings his innovative system of forging instant connections to the workplace, providing the fundamentals for creating and maintaining effective business relationships.
Riding the Bullet
Author: Stephen King
Publisher: Simon and Schuster
From international bestseller Stephen King the first ebook ever published—a novella about a young man who hitches a ride with a driver from the other side. Riding the Bullet is “a ghost story in the grand manner” from the bestselling author of Bag of Bones, The Girl Who Loved Tom Gordon, and The Green Mile—a short story about a young man who hitches a ride with a driver from the other side.
Author: Luke Williams
Publisher: FT Press
&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
Innovation to the Core
Author: Peter Skarzynski, Rowan Gibson
Publisher: Harvard Business Press
Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, Procter & Gamble, Nokia, and IBM. They provide frameworks, step-by-step action lists, and other practical tools for improving an organization's capacity for innovation by mobilizing the imagination of employees, customers, and business partners.
Alfie Kohn’s landmark challenge to carrot-and-stick psychology, featuring updated reflections and research in a major new afterword by the author Our basic strategy for raising children, teaching students, and managing workers can be summed up in six words: Do this and you’ll get that. We dangle goodies (from candy bars to sales commissions) in front of people in the same way that we train the family pet. Since its publication in 1993, this groundbreaking book has persuaded countless parents, teachers, and managers that attempts to manipulate people with incentives may seem to work in the short run, but they ultimately fail and even do lasting harm. Drawing from hundreds of studies, Kohn demonstrates that we actually do inferior work when we are enticed with money, grades, or other incentives—and are apt to lose interest in whatever we were bribed to do. Promising goodies to children for good behavior, meanwhile, can never produce anything more than temporary obedience. Even praise can become a verbal bribe that gets kids hooked on our approval. Rewards and punishments are two sides of the same coin—and the coin doesn’t buy much. What is needed, Kohn explains, is an alternative to both ways of controlling people. Hence, he offers practical strategies for parents, teachers, and managers to replace carrots and sticks. Seasoned with humor and familiar examples, Punished by Rewards presents an argument that is unsettling to hear but impossible to dismiss.
Looks at the reasons for bringing one's business to the Internet, and provides advice on automation, networking, creating Web sites, and digital payment options
The Wright Stuff
Author: Bob Wright
Named president and CEO of NBC at the age of 43, he faced a two headed dragon: on one hand, distrust from the network people deeply skeptical of the suit from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn t understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent and save the network. His name is Bob Wright. Under his leadership, a traditional network, struggling to survive a changing landscape, was transformed into a $45 billion cable and internet giant. Frequently flying under the GE corporate radar, Wright and his hand picked team spearheaded what amounts to a revolution in broadcast television: -Embracing, rather than resisting, cable -Launching alternative news channels CNBC and MSNBC, along with MSNBC.com, NBC s powerful springboard to the internet -Creating strategic partnerships with other media companies formerly considered competitors -A string of acquisitions that solidified NBC s leadership in multiple US and international markets, culminating in the lucrative merger into NBC Universal What does someone like that do when he retires? If he s Bob Wright, he starts all over again. At almost the exact same time as Bob s NBC reign was winding down, his grandson Christian was diagnosed with autism, a condition then poorly understood. Baffled by a lack of medical knowledge and community support, Bob and his wife Suzanne founded Autism Speaks, which in short order became the leading advocacy and research funding organization for this mysterious condition that so devastates families. They make a powerful team the compassionate, charismatic, indefatigable Suzanne who won t take no for an answer, and the analytic, efficient executive who poured all his business acumen into building an organization from scratch. As the two story lines unfold in The Wright Stuff, readers will gradually see that both endeavors revitalizing NBC and building Autism Speaks reflect the same key management tenets that apply to any organization facing disruptive change."
Author: Alex Rovira, Fernando Trías De Bes
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism Marketing.