LE IDEE SONO LA VERA MONETA DEL XXI SECOLO: GALLO CI INSEGNA A PRESENTARLE CON SUCCESSO Molti provano timore o imbarazzo quando devono parlare in pubblico, eppure tutti possono comunicare le proprie idee in maniera vincente. Per capire come si fa, gli eventi TED (Technology, Entertainment and Design) sono il punto di riferimento obbligato, giacché riuniscono i migliori conferenzieri mondiali: che siano imprenditori o scienziati, artisti, ricercatori o manager, le menti più brillanti del pianeta si riuniscono qui per esporre le loro idee e il loro lavoro, e con queste presentazioni raccolgono milioni di visualizzazioni su Internet, perché sorprendono, ispirano e insegnano sempre qualcosa di nuovo. Carmine Gallo, dopo aver analizzato le migliori conferenze, intervistato i più brillanti relatori e studiato con psicologi, esperti di comunicazione e neuroscienziati, ha individuato i 9 fattori chiave che caratterizzano un discorso efficace e vincente. Seguendo il suo metodo, impareremo come ideare, organizzare e tenere una presentazione in stile TED: ovvero coinvolgente, convincente e memorabile. Che si tratti di prepararsi a una riunione di lavoro o di tenere una conferenza pubblica, in questo manuale troveremo gli strumenti e le tecniche più efficaci per presentare qualsiasi progetto, obiettivo o prodotto in maniera emozionante e persuasiva. «Vitale e appassionante, Gallo riesce a rendere chiaro cosa funziona e cosa no quando si deve incantare una platea» Fortune «Il libro che vi darà finalmente il coraggio di parlare in pubblico» Booklist
Scrivi più bianco
Author: Chiara Gandolfi
«Accidenti, adesso cosa scrivo?». Lo dice Chiara Gandolfi all'inizio del suo manuale Scrivi più bianco. Trova il tuo stile, comunica con parole brillanti. E, ne sono certa, te lo sarai chiesto anche tu un trilione di volte, mentre stai lì, davanti al computer e non sai che pesci pigliare, col cursore del mouse che lampeggia nel vuoto. Sono anni che si parla di storytelling, scrittura chiara e sintetica, parole che coinvolgono e ispirano il pubblico e poi magari tocca anche far sorridere... Scrivere, online oppure offline, è difficilissimo, ti capisco. E avere uno stile unico e riconoscibile, oltre alla capacità di non farsi cogliere dall'ansia davanti alla pagina bianca, lo è ancora di più. «Scrivi più bianco nasce quindi da queste tre necessità: combattere la pigrizia nello stile, utilizzare il foglio bianco come rilevatore della chiarezza del nostro pensiero, scrivere con la stessa urgenza e con la stessa sincerità delle lettere d’amore». Non male, vero? Questo manuale in ebook è ricchissimo, denso di informazioni, aneddoti, case studies, esercizi per mettersi subito all'opera, suggerimenti per darsi un metodo e lavorare meglio e idee per trovare uno stile unico. Chiara usa un linguaggio mai banale, dritto al punto e a tratti poetico che aiuta a focalizzare bene i concetti. Il manuale è diviso in tre parti: la prima è sui concetti base, utile per costruire il senso di quello che vogliamo dire e creare forma e contenuti vincenti. La seconda ruota intorno alle idee e al pensiero creativo per liberare la mente e scrivere testi più "bianchi" (cioè brillanti e creativi). La terza e ultima parte parla di comprensione, figure retoriche, tono di voce, sintesi, ritmo e stile. Ricco di esempi, dal copywriting classico al web, Scrivi più bianco è il manuale da avere sempre a portata di mano, per dare una lavata con tripla centrifuga allo strato di sporco che spesso ci annebbia la mente e aiutarci così a scrivere, fin da subito, testi più puliti, chiari e splendenti. Quelli che si fanno ricordare dai lettori, insomma! L'ebook è pensato per chi lavora nella comunicazione, per copywriter, studenti, freelance, content manager, uffici stampa e chiunque ogni giorno debba scrivere testi (post, pagine web, flyer, presentazioni, email, ecc.) e voglia farlo nel modo più chiaro, coinvolgente e intelligente possibile. E, ovviamente, con uno stile unico e personale.
A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Drawn from more than three decades of media coverage—print, electronic, and online—this book serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than 200 quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size. Jobs, the longtime CEO of Apple, Inc., which he co-founded in 1976, stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs has given countless interviews to the media, explaining what he calls “the vision thing”—his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible. Jobs has made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs is the great business visionary of our era. I, Steve is the perfect gift or reference item for everyone interested in this great American original
Crazy Is a Compliment
Author: Linda Rottenberg
Publisher: Portfolio Trade
Reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started a multi-million hair-care company from her kitchen sink in Rio.
The Branwell Snitbook
Author: Morgan Sanders
Publisher: Createspace Independent Publishing Platform
The feline antics of Branwell F. Snit provided weekly entertainment for readers of a New York City community newspaper in the mid-1970s. For the first time, the complete set of Branwell cat comics is available in a single book. Reproduced from the artist's original drawings, each amusing installment is featured on its own page. Also included is the story of the real Branwell F. Snit, a prodigy cat whose creative sleeping, gourmet sensibilities, and passion for music inspired the witty cat comics that bear his name.
Author: Diana Palmer
CAN HE GET PAST BETRAYAL? Allison Hathoway's life was about healing. And she was good at it. Or had been good at it until the tragedy in South America. Now she couldn't even fix herself. She didn't know how to go on, didn't know what to do, or who to be. She had that in common with Gene Nelson. After the rancher found out the truth about his father, he'd realized his whole life was a lie. He'd gone a little wild, and saw no reason not to give in to his every desire. And the minute he saw Allison, he wanted her. But underneath their explosive passion, Allison and Gene found comfort in each other's wounded souls. And a chance to start over.
Some of the greatest scientists including Poisson, Faraday, Maxwell, Rayleigh, and Einstein have contributed to the theory of composite materials. Mathematically, it is the study of partial differential equations with rapid oscillations in their coefficients. Although extensively studied for more than a hundred years, an explosion of ideas in the last five decades (and particularly in the last three decades) has dramatically increased our understanding of the relationship between the properties of the constituent materials, the underlying microstructure of a composite, and the overall effective (electrical, thermal, elastic) moduli which govern the macroscopic behavior. This renaissance has been fueled by the technological need for improving our knowledge base of composites, by the advance of the underlying mathematical theory of homogenization, by the discovery of new variational principles, by the recognition of how important the subject is to solving structural optimization problems, and by the realization of the connection with the mathematical problem of quasiconvexification. This 2002 book surveys these exciting developments at the frontier of mathematics.
Fire Them Up!
Author: Carmine Gallo
Publisher: John Wiley & Sons
Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the world’s most influential people. More than two dozen of today’s most inspiring business leaders share their secrets including men and women who run The Ritz-Carlton, Google, Travelocity, Cranium, Cold Stone Creamery, Gymboree, 24-Hour Fitness and many other big-name brands. The book reveals seven simple secrets distilled from the wisdom of leaders, entrepreneurs, and visionaries from different backgrounds, generations and industries. Together, they possess all the tools you need to transform yourself into an extraordinary, electrifying, and enthusiastic leader who communicates with power, passion, confidence and charisma!
Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili’s Grill & Bar Bravo NASA RadioShack Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare “The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!” —DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR “In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.” —MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group “Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!” —NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day
Peace to All Beings
Author: Judy Carman
Publisher: Lantern Books
This visionary book of hope for a world at peace is also an excellent reference for animal activists who wish to explore the interconnectedness of animal rights, ecology, world peace and social justice. Peace to All Beings shows how animal rights and liberation are an essential part of any movement that is working to make the world a better place. It is a valuable aid for anyone seeking to live in harmony with the values of compassion, nonviolence and reverence for all life.
Author: David Eagleman
Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human? In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you. This is the story of how your life shapes your brain, and how your brain shapes your life. (A companion to the six-part PBS series. Color illustrations throughout.)
Author: Roberto Esposito
"This book describes the historical underpinnings of political theology that continue to exert their influence. The confluence of Roman and Christian notions on the person fuels an exclusionary mechanism that unites by dividing people. Restoring thought to an impersonal place of universal access can help to end this oppressive conceptual regime"--
Publisher: Univ. Press of Mississippi