Made to Stick
Author: Chip Heath, Dan Heath
Publisher: Random House
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
This textbook covers all the standard introductory topics in classical mechanics, including Newton's laws, oscillations, energy, momentum, angular momentum, planetary motion, and special relativity. It also explores more advanced topics, such as normal modes, the Lagrangian method, gyroscopic motion, fictitious forces, 4-vectors, and general relativity. It contains more than 250 problems with detailed solutions so students can easily check their understanding of the topic. There are also over 350 unworked exercises which are ideal for homework assignments. Password protected solutions are available to instructors at www.cambridge.org/9780521876223. The vast number of problems alone makes it an ideal supplementary text for all levels of undergraduate physics courses in classical mechanics. Remarks are scattered throughout the text, discussing issues that are often glossed over in other textbooks, and it is thoroughly illustrated with more than 600 figures to help demonstrate key concepts.
The Idea Factory
Author: Jon Gertner
Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful.
Designed to follow on from the Jolly Phonics Student Books 1, 2 and 3, the Grammar Student Books builds on the skills taught in Jolly Phonics, and introduces grammar and spelling rules to improve writing and reading comprehension.
Behold a Pale Horse
Author: William Cooper
Publisher: Light Technology Publishing
Bill Cooper, former United States Naval Intelligence Briefing Team member, reveals information that remains hidden from the public eye. This information has been kept in Top Secret government files since the 1940s. His audiences hear the truth unfold as he writes about the assassination of John F. Kennedy, the war on drugs, the Secret Government and UFOs. Bill is a lucid, rational and powerful speaker who intent is to inform and to empower his audience. Standing room only is normal. His presentation and information transcend partisan affiliations as he clearly addresses issues in a way that has a striking impact on listeners of all backgrounds and interests. He has spoken to many groups throughout the United States and has appeared regularly on many radio talk shows and on television. In 1988 Bill decided to "talk" due to events then taking place worldwide, events which he had seen plans for back in the early '70s. Since Bill has been "talking," he has correctly predicted the lowering of the Iron Curtain, the fall of the Berlin Wall and the invasion of Panama. All Bill's predictions were on record well before the events occurred. Bill is not a psychic. His information comes from Top Secret documents that he read while with the Intelligence Briefing Team and from over 17 years of thorough research. "Bill Cooper is the world's leading expert on UFOs." -- Billy Goodman, KVEG, Las Vegas. "The onlt man in America who has all the pieces to the puzzle that has troubled so many for so long." -- Anthony Hilder, Radio Free America "William Cooper may be one of America's greatest heros, and this story may be the biggest story in the history of the world." -- Mills Crenshaw, KTALK, Salt Lake City. "Like it or not, everything is changing. The result will be the most wonderful experience in the history of man or the most horrible enslavement that you can imagine. Be active or abdicate, the future is in your hands." -- William Cooper, October 24, 1989.
I am Malala
Author: Malala Yousafzai
Publisher: ASL Publications
The Girl Who Stood Up for Education and was Shot by the Taliban
Technological Developments in Education and Automation includes set of rigorously reviewed world-class manuscripts dealing with the increasing role of technology in daily lives including education and industrial automation Technological Developments in Education and Automation contains papers presented at the International Conference on Industrial Electronics, Technology & Automation and the International Conference on Engineering Education, Instructional Technology, Assessment, and E-learning which were part of the International Joint Conferences on Computer, Information and Systems Sciences and Engineering
As an information security professional, it is essential to stay current on the latest advances in technology and the effluence of security threats. Candidates for the CISSP® certification need to demonstrate a thorough understanding of the eight domains of the CISSP Common Body of Knowledge (CBK®), along with the ability to apply this indepth knowledge to daily practices. Recognized as one of the best tools available for security professionals, specifically for the candidate who is striving to become a CISSP, the Official (ISC)²® Guide to the CISSP® CBK®, Fourth Edition is both up-to-date and relevant. Reflecting the significant changes in the CISSP CBK, this book provides a comprehensive guide to the eight domains. Numerous illustrated examples and practical exercises are included in this book to demonstrate concepts and real-life scenarios. Endorsed by (ISC)² and compiled and reviewed by CISSPs and industry luminaries around the world, this textbook provides unrivaled preparation for the certification exam and is a reference that will serve you well into your career. Earning your CISSP is a respected achievement that validates your knowledge, skills, and experience in building and managing the security posture of your organization and provides you with membership to an elite network of professionals worldwide.
In this easily accessible pocket atlas, two expert radiologists present the normal radiographic anatomy readers need in order to interpret conventional diagnostic radiographs. Each practical, two-page unit displays a standard radiograph of a different projection on the left-hand side supplemented by a detailed, clearly labeled schematic drawing on the opposing page. The consistent, user-friendly format facilitates easy identification and rapid review of key anatomic information.Features: 177 radiographic studies provide multiple views of every basic anatomic structure High-resolution radiographs appear beside explanatory drawings to aid comprehension Seven examinations new to this edition cover a trans-scapular Y view of the shoulder; 45 external and internal rotation views of the knee; and more An ideal reference for anyone involved in the interpretation of commonly performed radiographic studies, the third edition of Pocket Atlas of Radiographic Anatomy is an especially valuable tool not only for medical students and radiology residents, but also for radiological technologists.
Author: Jon Kleinberg, Eva Tardos
Publisher: Pearson Education India
Arhitekturni vodič predstavlja izbrane projekte žensk na področju arhitekture in oblikovanja 20. in 21. stoletja. Obsega predstavitve dosežkov žensk v štirih evropskih mestih in dveh deželah: Barcelona, Lizbona, Pariz, Torino, Nizozemska in Slovenija. Vsak od teh je predstavljen z uvodnikom in tremi potmi, na koncu pa za vsako deželo sledi krajši zapis o eni od pionirk na področju arhitekture in oblikovanja. V vodiču je predstavljenih 125 objektov, poleg bogatih ilustracij pa nudi tudi osnovne informacije o dostopnosti izbrane lokacije. Kot strokovna brezplačna publikacija je izšel v okviru evropskega projekta »MoMoWo – Women's Creativity since the Modern Movement« in je dostopen tudi na domači strani projekta.
Based on the work of the African Copyright and Access to Knowledge (ACA2K) research network, this book describes the legal and practical issues posed by copyright for access to learning materials in eight countries in Africa—Egypt, Ghana, Kenya, Morocco, Mozambique, Senegal, South Africa and Uganda. It identifies the policies and practices that would broaden this access.
CD-ROM includes interactive exercises covering 100 areas of key vocabulary, audio recordings for listening practice, a test function, a progress check, a built-in dictionary.
This Handbook approaches sustainable development in higher education from an integrated perspective, addressing the dearth of publications on the subject. It offers a unique overview of what universities around the world are doing to implement sustainable development (i.e. via curriculum innovation, research, activities, or practical projects) and how their efforts relate to education for sustainable development at the university level. The Handbook gathers a wealth of information, ideas, best practices and lessons learned in the context of executing concrete projects, and assesses methodological approaches to integrating the topic of sustainable development in university curricula. Lastly, it documents and disseminates the veritable treasure trove of practical experience currently available on sustainability in higher education.
Author: Milton M. Azevedo
Publisher: Cambridge University Press
This accessible book provides a comprehensive introduction to the linguistic structure of Portuguese. Clearly organised, it covers the central topics of syntax, phonology, morphology, semantics and pragmatics, and explores the social and historical background of Portuguese, its development and spread in the world, and related sociolinguistic issues such as dialect variation and language planning. It also includes a chapter on Portuguese in Brazil, where approximately 80% of Portuguese speakers live. Assuming very little prior knowledge of linguistic terminology, Portuguese: A Linguistic Introduction is designed to help intermediate and advanced students of Portuguese understand how the language functions at all levels, and to give students of linguistics a useful starting point for work on the structure of Portuguese. Keeping linguistic theory to a minimum, it focuses on presenting the linguistic facts in a clear and lucid way, providing a useful global overview of the Portuguese language and its surrounding issues.