Grundwissen Sozio Marketing Konzeptionelle Und Strategische Grundlagen Fuer Soziale Organisationen Book PDF, EPUB Download & Read Online Free

Grundwissen Sozio-Marketing

Grundwissen Sozio-Marketing

Author: Harald Christa
Publisher: Springer-Verlag
ISBN: 3531924389
Pages: 326
Year: 2010-08-23
Aufgrund der Marktentwicklung in nahezu allen Bereichen der Sozialen Arbeit gewinnt das Sozio-Marketing als sozialwirtschaftliches Instrument an Bedeutung. Erfolgreiches Marketing bedarf einer fundierten konzeptionellen Grundlage. Dieses Grundwissen bietet differenziertes Wissen zur Entwicklung wettbewerbsorientierter Marketing-Strategien. In einzelnen Schritten werden Begriffe und Konzepte zu Umfeldbeobachtungen, fundierten Marktanalysen und marktbezogenen Entscheidungen zur Kunden- und Marktsegmentierung erklärt und aufgebaut.
Grüne Unternehmen: Marketing in Nonprofitunternehmen

Grüne Unternehmen: Marketing in Nonprofitunternehmen

Author: Sandra Borat
Publisher: Diplomica Verlag
ISBN: 3842870426
Pages: 128
Year: 2014-06
‘Let’s get radical. Let’s change the world. Let’s become real marketers. If we always do what we’ve always done, we’ll always get what we’ve always gotten’ (Rothschild, Michael). Die vorliegende Studie beschäftigt sich ausführlich mit der theoretischen und praktischen Umsetzung einer Marketingkonzeption in einem NPU und stellt infolgedessen einen regelmäßigen Vergleich zwischen gewerblichen und gemeinnützigen Zielsetzungen auf. Dabei wurden im weiteren Verlauf ein internes und ein externes Marketingkonzept entwickelt, welche innerhalb der Organisation unterschiedliche Anforderungen erfüllen müssen. Das interne Marketingkonzept unterstützt das Unternehmen bei der qualitativen Verbesserung seiner Ausbildungs- und Theorieinhalte durch die Einführung alternativer Techniken und Methoden sowie bei der Umsetzung nachhaltiger Unternehmensziele. Das externe Marketingkonzept stellt eine besondere Herausforderung dar. Durch die Gründung einer Integrationsfirma und dem Verkauf marktfähiger Produkte kann das Unternehmen auf ideale Weise seine Mission hinsichtlich neuer Anspruchsgruppen erweitern und - den Handlungsrahmen seiner Unternehmensphilosophie nutzend - zusätzliche Einnahmequellen generieren. Die erfolgreiche Umsetzung beider Marketingkonzeptionen spiegelt sich in der internen Implementierung der geplanten Marketingaktivitäten wider. Durch die bewusste Kombination beider Ansätze entstehen völlig neue Perspektiven: Ökonomie und Mission stehen nicht in Widerspruch zueinander oder nähern einander an, sondern sie bilden einen wichtigen Verbund, der sich gegenseitig zum ganzheitlichen Erfolg bedingt.
Management in der Sozialen Arbeit

Management in der Sozialen Arbeit

Author: Rudolf Bieker, Edeltraud Vomberg
Publisher: Kohlhammer Verlag
ISBN: 3170278541
Pages: 222
Year: 2012-05-24
Das Management der Sozialen Arbeit betrifft nicht nur die Führungskräfte sozialer Dienste und Einrichtungen, es durchdringt auch den gesamten Arbeitsalltag der Fachkräfte an der Basis. Sozialarbeiter/innen sind ebenso Adressat/inn/en wie Akteure systematisch gesteuerter Unternehmensprozesse auf den diversen Bühnen des Sozialmanagements: Organisationsgestaltung und Netzwerkmanagement, Marketing, Personalbeschaffung und -entwicklung einschließlich Diversity Management, Projektsteuerung, Mittelbeschaffung und Mittelverwaltung, Qualitätsentwicklung und Existenzgründung. Der Band gibt Einblick in die verschiedenen, für Sozialarbeiter/innen relevanten Aspekte des Managements, dessen Methoden Veränderungen von Arbeitsweisen und Arbeitsvollzügen bis auf die untersten Ebenen der Sozialen Arbeit mit sich gebracht haben.
Der Einsatz von Facebook als Marketinginstrument in Organisationen der sozialen Arbeit: Chancen und Risiken

Der Einsatz von Facebook als Marketinginstrument in Organisationen der sozialen Arbeit: Chancen und Risiken

Author: Jutta Niesbach
Publisher: disserta Verlag
ISBN: 3954251205
Pages: 132
Year: 2013-01
Soziale Netzwerke im Internet haben sich in den letzten Jahren rasant entwickelt und sind inzwischen in aller Munde. Im Juli 2010 waren weltweit 945 Millionen Menschen in den verschiedenen sozialen Netzwerken aktiv, davon zwischen 600 und 700 Millionen bei Facebook. 2011 gibt Facebook eine Zahl von 800 Millionen aktiven Nutzern an. Mehr und mehr entdecken auch Wirtschaftsunternehmen die M”glichkeiten dieser sozialen Netzwerke fr Marketing und Werbung. In der sozialen Arbeit kommt dieser Trend jedoch erst langsam an. Doch auch fr sozialwirtschaftliche Unternehmen und soziale Organisationen stellt sich die Frage, wie sie die Generation der sogenannten ?Digital natives?, der nach 1980 Geborenen, erreichen. In welcher Art und Weise k”nnen soziale Netzwerke in Organisationen der sozialen Arbeit fr Marketingfelder wie ™ffentlichkeitsarbeit, Kundenkommunikation, Kundenbindung und (Dienstleistungs-) Angebotsentwicklung genutzt werden? Welche neuen M”glichkeiten und Chancen bieten sich durch sie und welche Risiken bestehen fr Unternehmen und Nutzer? Mit diesen Fragen setzt sich die vorliegende Studie auseinander.
Markenanalyse der Berliner Aids-Hilfe: Markenimage und Markenidentität im Social Marketing

Markenanalyse der Berliner Aids-Hilfe: Markenimage und Markenidentität im Social Marketing

Author: Marco Grenz
Publisher: disserta Verlag
ISBN: 3954259060
Pages: 124
Year: 2015-01
Auch im Social Marketing spielen Marken eine besondere Rolle, gleichwohl die Bedingungen andere, als im generischen Marketing sind. In der vorliegenden Arbeit wurde ein eigenes Modell zur Analyse von Marken im Social Marketing entwickelt. Auf Grundlage eines Konzepts von Markenmanagement wird in einem zweiten Schritt die Berliner Aids-Hilfe als Marke betrachtet und eine Markenidentität der BAH modelliert. Aus der Markenidentität wird im Weiteren eine Positionierung der BAH abgeleitet und der Einfluss von ausgewählten Marketinginstrumenten auf diese analysiert. Zusammenfassend soll die vorliegende Arbeit die Markenidentität und – positionierung der BAH, unter den ausgewählten Aspekten des Marken-Brandings und der Kommunikationspolitik bewerten.
Tools for Project Management, Workshops and Consulting

Tools for Project Management, Workshops and Consulting

Author: Nicolai Andler
Publisher: John Wiley & Sons
ISBN: 389578723X
Pages: 488
Year: 2016-09-07
"This book is of the kind you always wanted but didn't think would or could ever exist: the universal field theory of problem solving." Tom Sommerlatte Typically today's tasks in management and consulting include project management, running workshops and strategic work - all complex activities, which require a multitude of skills and competencies. This standard work, which is also well accepted amongst consultants, gives you a reference or cookbook-style access to the most important tools, including a rating of each tool in terms of applicability, ease of use and effectiveness. In this considerably enlarged third edition, Nicolai Andler presents 152 of such tools, grouped into task-specific categories: Definition of a Situation/Problem - Information Gathering - Creativity - Information Consolidation - Goal Setting - Strategic, Technical and Organisational Analysis - Evaluation and Decision Making - Project Management. Checklists and Application Scenarios further enhance the use of this toolbox. Information provided by this book is: - comprehensive and sufficiently wide in scope, combined with a practical level of detail without being too academic - reliable and proven in numerous real implemented cases - easy to apply due to many different search options, checklists, application scenarios and guiding instructions. Written by a professional consultant, business analyst and business coach, this book is a unique reference work and guide for those wanting to learn about or who are active in the fields of consulting, project management and problem solving in general, both in business and engineering: business coaches and management trainers, workshop moderators, consultants and managers, project managers, lecturers and students.
Project Management

Project Management

Author: Gerold Patzak, Günter Rattay
Publisher: Linde Verlag GmbH
ISBN: 3709402891
Pages: 512
Year: 2012-07-02
Modern project management is increasingly important, as it is very well suited for fulfilling today’s demands on companies, especially regarding the efficient cooperation of individuals, as well as the development of a goal- and solution-oriented approach. A project can be understood as a temporary company, since all essential enterprise management functions must be performed in projects as well. The project management approach applied in the present book is a holistic management concept. In addition to project planning and control, it also covers the topics of teamwork, communication, and the organizational integration of projects into companies. This book provides a guideline for performing individual projects, for professionally selecting projects that are vital for company success (project portfolio, program), for improving project management quality, and for consequently focusing company work on the current environmental requirements (project-oriented company). Additionally, numerous practical examples and case-studies of different project types illustrate the implementation of the presented methods. Further relevant aspects of today’s project management approaches, such as projects as business cases, procurement and contract design, virtual teamwork, project management career paths, agile project management, or Stage-Gate approaches are integrated into the actual edition. This book contributes to the further development of project management knowledge, and to the establishment of a professional project manager profile. Requirements on competencies and qualifications of project managers are integrated according to the international IPMA and PMI standards.
Wine Positioning

Wine Positioning

Author: Pierre Mora
Publisher: Springer
ISBN: 3319244817
Pages: 219
Year: 2015-11-27
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Media Worlds in the Postjournalism Era

Media Worlds in the Postjournalism Era

Author: David L. Altheide, Robert P. Snow
Publisher: Transaction Publishers
ISBN: 0202367320
Pages: 274
Year:
The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, "Media Logic. "In "Media Worlds in the Postjournalism Era, "the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends. Case studies and examples of the mass media presentation of entertainment, news, politics, organized religion, and sports during the past twenty years illustrate how scheduling, sources of information, style, format, and professional awards influence how the world is portrayed in the various media. The authors analyze the influence of media logic on society's perceptions and judgments of issues and its impact on public opinion, culture, and social institutions.
The Carbon Crunch

The Carbon Crunch

Author: Dieter Helm
Publisher: Yale University Press
ISBN: 0300215320
Pages: 304
Year: 2015-06
In a new edition of his hard-hitting book on climate change, economist Dieter Helm looks at how and why we have failed to tackle the issue of global warming and argues for a new, pragmatic rethinking of energy policy. “An optimistically levelheaded book about actually dealing with global warming.”—Kirkus Reviews, starred review “[Dieter Helm] has turned his agile mind to one of the great problems of our age: why the world's efforts to curb the carbon dioxide emissions behind global warming have gone so wrong, and how it can do better.”—Pilita Clark,Financial Times
Introduction to Neuropsychology

Introduction to Neuropsychology

Author: J. Graham Beaumont
Publisher: Guilford Press
ISBN: 1593850689
Pages: 382
Year: 2008-05-21
This outstanding text gives students a solid grounding in clinical and experimental neuropsychology. The author is a leading authority whose engaging writing style and thorough yet concise coverage of brain localization, anatomy, and their links to cognitive function make the book ideal for undergraduate or graduate use. It is illustrated with more than 60 figures, including six color plates.
Responsible Investment in Times of Turmoil

Responsible Investment in Times of Turmoil

Author: Wim Vandekerckhove, Jos Leys, Kristian Alm, Bert Scholtens, Silvana Signori, Henry Schäfer
Publisher: Springer Science & Business Media
ISBN: 9400740700
Pages: 234
Year: 2012-01-31
The SRI phenomenon is said to be entering the mainstream of financial intermediation. From a fairly marginal practice promoted or campaigned for by NGO’s and at odds with financial practice and orthodoxy it grew into well formulated policy adopted by a wide range of investors. Academic literature on SRI has also boomed on the assumption that mainstreaming is taking place. However, little thinking has been carried out on questions specifically arising from this alleged ‘mainstreaming’. This book, addressed to those with a scholarly or practitioner’s interest in SRI, starts filling this neglected dimension. Today, one cannot ignore the difficulties of main stream financing. The financial spheres are trembling globally in one of the worst crises since the 1930’s. As a response to the crisis, the intermediation of ‘financial responsibility’ will undoubtedly be the subject of new regulation and scrutinizing. This book looks into what these turbulences will imply for SRI. In view of these circumstances, one might or even should, ask oneself whether the phenomenon was not an empty fad during the exuberant high of financial euphoria that came abruptly to an end with current financial crises. To put it rather sec: are financial intermediaries that promote ‘sustainability’ credible, while it is obvious that some developments in financial intermediation -predictably, as some say- were unsustainable? Is this an opportunity for enhancing SRI because of the strength and superiority it has developed or will it disappear due to a return to financial myopia? This book is the first to question the future of SRI in such a radical way.
Talent

Talent

Author: Carole Tansley, Chartered Institute of Personnel and Development. London
Publisher:
ISBN:
Pages: 72
Year: 2008

The Talent Management Handbook

The Talent Management Handbook

Author: Lance Berger, Dorothy Berger
Publisher: McGraw Hill Professional
ISBN: 007143612X
Pages: 450
Year: 2003-09-22
The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions. The book explains: 1. A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potential 2. Six human resources conditions necessary for organization excellence 3. How to link your employee assessment process to career planning and development The Talent Management Handbook will help you design career plans that boost employee morale, as well as create and sustain excellence in your organization. It is full of simple, efficient, easy-to-follow methods for assessing, planning, and developing high-value people to meet your organization’s current and future needs. And it will help you combine your organization’s diverse human resources activities into a single, cogent system. Featuring best practices from leading companies as well as contributions from field experts who hold top positions in such leading HR consultancies as AON Consulting, The Hay Group, Hewitt Associates, Right Management Consulting. Sibson Consulting, and Towers Perrin, The Talent Management Handbook is an authoritative resource for creating and maintaining excellence in your organization through people management.
Human Body

Human Body

Author: Adolf Faller, Michael Schuenke
Publisher: Thieme
ISBN: 1604061162
Pages: 720
Year: 2011-01-01
This exceptional resource offers a broad review of the structure and function of the human body. Each chapter is dedicated to a particular organ system, providing medical and allied health students and professionals with quick and comprehensive coverage of anatomy and physiology.Features: All concepts are reinforced by detailed overviews at the beginning of each chapter, and summaries at the end In-depth information on cell-biology, genetics, and human evolution provides a conceptual framework for understanding the human body Detailed text complements 271 full-color illustrations to help readers visualize and grasp complex subjects Key sections on how antioxidants and active substances in plants affect the digestive system First year medical students and allied health professionals will benefit from the text's extensive scope and clear presentation. Knowledge of the human body's structures and functions is essential for every level of practice, and this indispensable guide is a definitive encyclopedia on the subject.Studying or teaching anatomy? We have the educational e-products you need.Students can use WinkingSkull.com to study full-color illustrations using the handy labels-on, labels-off function and take timed self-tests.Instructors can use the Thieme Teaching Assistant: Anatomy to download and easily import 2,000+ full-color illustrations to enhance presentations, course materials, and handouts.