Hotel Digital Marketing
Author: Armando Travaglini, Simone Puorto, Vito D’Amico
Publisher: Edizioni LSWR
Questo libro, complemento ideale del bestseller Digital marketing turistico degli stessi autori, approfondisce il ruolo fondamentale che ricopre il web design per i siti degli hotel e le strategie per ottimizzare la pubblicità sui metamotori. Fornisce inoltre suggerimenti per impostare campagne pubblicitarie di remarketing e email marketing in maniera efficace, trucchi e accorgimenti per analizzare correttamente i dati raccolti da Google Analytics e consigli per pianificare attività di visual marketing. Per la parte di Revenue Management, ampio spazio è dedicato a una complessa case history, scendendo nel dettaglio delle attività quotidiane: dall’analisi del prodotto alla profilazione dei target corretti, dallo sviluppo della distribuzione alla rimodulazione del pricing, fino al miglioramento degli indici di revenue. Un altro argomento fondamentale e spinoso, il controllo dei costi, è trattato dettagliando gli aspetti meno evidenti e più insidiosi per la redditività dell’hotel. Hotel Digital Marketing è completato da contributi di aziende e professionisti italiani e internazionali, che raccontano l’importanza delle nuove strategie e tecnologie e come implementarle al meglio negli hotel.
Author: Ravi Kalakota, Andrew B. Whinston
Publisher: Addison-Wesley Professional
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
The Future X Network
Author: Marcus K. Weldon
Publisher: CRC Press
We are at the dawn of an era in networking that has the potential to define a new phase of human existence. This era will be shaped by the digitization and connection of everything and everyone with the goal of automating much of life, effectively creating time by maximizing the efficiency of everything we do and augmenting our intelligence with knowledge that expedites and optimizes decision-making and everyday routines and processes. The Future X Network: A Bell Labs Perspective outlines how Bell Labs sees this future unfolding and the key technological breakthroughs needed at both the architectural and systems levels. Each chapter of the book is dedicated to a major area of change and the network and systems innovation required to realize the technological revolution that will be the essential product of this new digital future.
Problem-solving is an art central to understanding and ability in mathematics. With this series of books, the authors have provided a selection of worked examples, problems with complete solutions and test papers designed to be used with or instead of standard textbooks on algebra. For the convenience of the reader, a key explaining how the present books may be used in conjunction with some of the major textbooks is included. Each volume is divided into sections that begin with some notes on notation and prerequisites. The majority of the material is aimed at the students of average ability but some sections contain more challenging problems. By working through the books, the student will gain a deeper understanding of the fundamental concepts involved, and practice in the formulation, and so solution, of other problems. Books later in the series cover material at a more advanced level than the earlier titles, although each is, within its own limits, self-contained.
Author: Emiliano Brancaccio, Andrea Califano
Publisher: Edward Elgar Publishing
Olivier Blanchard, former chief economist of the International Monetary Fund (IMF), is author of one of the most important standard macroeconomics textbooks which is used throughout the world. Endorsed by Blanchard himself, Anti-Blanchard Macroeconomics critically analyses prevailing economic theory and policy in comparison with alternative approaches. This textbook is designed to stand alongside Blanchard’s text, or indeed any other standard book on macroeconomics, but it can also be read independently. It provides undergraduate and advanced students with a critical view of the subject, and is also appropriate for scholars interested in a new way of analysing the debate between alternative schools of economic thought.
I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity. In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson
Author: Seth Godin
Publisher: Simon and Schuster
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
What determines the price of a pop concert or an opera? Why does Hollywood dominate the film industry? Does illegal downloading damage the record industry? Does free entry to museums bring in more visitors? In A Textbook of Cultural Economics, one of the world's leading cultural economists shows how we can use the theories and methods of economics to answer these and a host of other questions concerning the arts (performing arts, visual arts and literature), heritage (museums and built heritage) and creative industries (the music, publishing and film industries, broadcasting). Using international examples and covering the most up-to-date research, the book does not assume a prior knowledge of economics. It is ideally suited for students taking a course on the economics of the arts as part of an arts administration, business, management, or economics degree.
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
Climate Change and Tourism
Author: World Tourism Organization, United Nations Environment Programme
This publication contains the key proceedings and technical report of the Second International Conference on Climate Change and Tourism, held in Davos, Switzerland, 1-3 October 2007. The Davos Declaration and the summary of the conference debates demonstrate a clear commitment of the tourism sector to address climate change issues, and provide concrete recommendations for actions. The extensive technical report included in this publication was commissioned to an international team of experts by the World Tourism Organization (UNWTO), the United Nations Environment Programme (UNEP) and the World Meteorological Organization (WMO). It provides a synthesis of the state of knowledge about current and future likely impacts of climate change on tourism destinations around the world, possible implications for tourist demand, current levels and trends in GHG emissions from the tourism sector, and an overview of policy and management responses adopted by the key stakeholder groups (international organizations, public administrations, the tourism industry) with respect to adaptation to and mitigation of climate change. This publication is principally aimed at the tourism industry and government organizations at the different levels, who will have the primary responsibility of developing mitigation and adaptation strategies to respond to the challenges that global climate change will bring to the tourism sector. It also constitutes an important tool for international agencies, nongovernmental organizations (NGOs) and financial institutions.
The interdisciplinary field of the learning sciences encompasses educational psychology, cognitive science, computer science, and anthropology, among other disciplines. The Cambridge Handbook of the Learning Sciences is the definitive introduction to this innovative approach to teaching, learning, and educational technology. This dramatically revised second edition incorporates the latest research in the field, includes twenty new chapters on emerging areas of interest, and features contributors who reflect the increasingly international nature of the learning sciences. The authors address the best ways to design educational software, prepare effective teachers, organize classrooms, and use the internet to enhance student learning. They illustrate the importance of creating productive learning environments both inside and outside school, including after-school clubs, libraries, museums, and online learning environments. Accessible and engaging, the Handbook has proven to be an essential resource for graduate students, researchers, teachers, administrators, consultants, educational technology designers, and policy makers on a global scale.
Author: Johan Hammer
Being a revenue manager in the hotel industry requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to these questions are more than attainable-they also illuminate a set of simple rules that every revenue manager can follow. In this book, Johan Hammer invites you behind the hotel reception desk, where he'll explain the timeless principles he puts to practical use everyday in his position as a Revenue & Distribution Specialist. With over 10,000 hours of hospitality experience, he has not only asked the same questions you have countless times, but has answered them enough to write rules that prove successful and are so simple that even the newest revenue managers can follow them to become a Revenue Superstar.