¿Qué necesitas para ser un gran líder? Descubre los 4 pasos para elevar tu perfil y llevar tu carrera al siguiente nivel. La estrategia McKinsey comparte las mejores prácticas de un exclusivo grupo de ejecutivos y consultores de McKinsey & Company, la legendaria firma de consultoría que da servicio al ochenta por ciento de las corporaciones más grandes del mundo. Con base en su gran experiencia como Engagement Manager de McKinsey, Shu Hattori presenta consejos probados y rigurosamente seleccionados que te darán la ventaja necesaria para elevar tu perfil y llevar tu carrera al siguiente nivel utilizando un programa dinámico y efectivo de cuatro pasos: 1. Construir una mejor versión de ti mismo: aprende maneras más eficaces para salir adelante por medio de múltiples auto-mejoras. 2. Crecer con otros: fortalece tus habilidades de comunicación, conexión y comprensión para influir en tu equipo y en otros socios. 3. Domina la gestión de procesos: aumenta tu productividad y rendimiento utilizando herramientas que se adapten mejor a tu entorno. 4. Da el paso extra: esfuérzate más para enfocar tu energía, renovar tu vida y revitalizar tu carrera con un nuevo perfil de liderazgo. Cada sección incluye estrategias precisas y consejos que te ayudarán a hacer frente a los retos de cada nivel de la administración. Mediante la aplicación de estos principios a tu situación y lugar de trabajo, serás capaz de cambiar no sólo tu forma de pensar y tu eficacia de gestión, sino también la percepción que los demás tienen de ti como líder. Descubrirás los mejores métodos para tratar con clientes, solucionar problemas, motivar equipos y superar expectativas.
47 strategies elite managers follow to reach the highest level of success The McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations. Through a wealth of 47 rigorously selected, battle-tested, immediately implementable, and practical tips, readers discover the secrets to building the self, growing with others, enhancing process management, and going the extra mile to reach the next leadership horizon. Everyone struggling to accelerate their career will keep this book at their fingertips for its rare, real-world advice for ascending through the levels of management—all of which require specific mindsets and capabilities that only a handful of people ever master.
The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
Author: Duff McDonald
Publisher: Simon and Schuster
A behind-the-scenes, revelatory history of the controversial consulting firm traces its decades-long influence in both business and political arenas, citing its role in the establishment of mainstream practices and modern understandings about capitalism while evaluating the failures that have compromised its reputation. 60,000 first printing.
This engaging strategy text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management, as well as thought-provoking opening and closing cases that highlight the concepts discussed in each chapter. The appendix walks students through the case analysis process and explains key ratios that managers use to compare the performance of firms. This text is the key reference that should be on every strategic leader's bookshelf. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Tim Berry, Doug Wilson
Publisher: Palo Alto Software, Inc.
Practical resources to write a marketing plan are difficult to find. "On Target: The Book on Marketing Plans" offers an excellent solution. "On Target" takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
Author: Joanna Barsh, Johanne Lavoie
Publisher: Crown Business
What enables some talented people to rise to the top and live their full ambitions at work and in life, while others stop short? In 2007, Joanna Barsh led a team at McKinsey & Company to answer that very question. In the process, they uncovered what distinguishes leaders who are successful from those who achieve true greatness, developing an approach called Centered Leadership. They drew on research from across the academic fields of leadership, organization behavior, neuroscience, evolutionary psychology and positive psychology. In addition, Barsh interviewed over 160 leaders from many fields – including business, government and the arts – and from many countries. With quantitative research, the team learned that these leaders have mastered practices to find their balance in the midst of chaos and lead from their most resourceful selves, unleashing the potential of others. In 2009, Johanne Lavoie joined to lead development of programs that help executives build these capabilities. Their research and development work continues as more and more leaders experience Centered Leadership. In the business bestseller, How Remarkable Women Lead, Barsh described Centered Leadership’s five capabilities and the research that underpins it. Here, with colleague Johanne Lavoie, Barsh provides a practical, actionable field guide for implementation. In Centered Leadership, Barsh and Lavoie will guide you through the Centered Leadership program. You’ll find the interactive tools, exercises, and practices that have helped the men and women participants in Centered Leadership programs gain the skills, courage and confidence to lead. And, along the way, you’ll read inspiring stories of remarkable men and women leaders who demonstrate the power of these skills in action. Those early in their careers will learn how to use these skills to explore their passions and accelerate their professional development. Those forming families will be able to use them to reconcile manage work and life to get the most out of both. And those who have already achieved success will be able use these practices to reach their next leadership horizon. No matter what stage you are currently at in your career, or what level of leadership you aspire to, this book will equip you with the tools to unlock your own Centered Leader and achieve more positive impact at work and outside it. From the Hardcover edition.
Business Model Generation
Author: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
The present paper is an attempt to formulate a positive theory of motivation which will satisfy these theoretical demands and at the same time conform to the known facts, clinical and observational as well as experimental. It derives most directly, however, from clinical experience. This theory is, I think, in the functionalist tradition of James and Dewey, and is fused with the holism of Wertheimer, Goldstein, and Gestalt Psychology, and with the dynamicism of Freud and Adler. This fusion or synthesis may arbitrarily be called a 'general-dynamic' theory. It is far easier to perceive and to criticize the aspects in motivation theory than to remedy them. Mostly this is because of the very serious lack of sound data in this area. I conceive this lack of sound facts to be due primarily to the absence of a valid theory of motivation. The present theory then must be considered to be a suggested program or framework for future research and must stand or fall, not so much on facts available or evidence presented, as upon researches to be done, researches suggested perhaps, by the questions raised in this paper.
Author: Fred R. David
Publisher: Prentice Hall
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Here's how: Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab. Guide Student's Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts. Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0133768767/ISBN-13: 9780133768763. That package includes ISBN-10: 0133444791/ISBN-13: 9780133444797 and ISBN-10: 0133451836/ISBN-13: 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
Author: Lisa K. Gundry, Jill R. Kickul
Publisher: SAGE Publications
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
Author: Heinz Weihrich, Harold Koontz
This book presents contemporary management theory,science, and practice with a global perspective. The eleventh edition of Managementstrives to anticipate and respond to the new demands and challenges in the newmillennium. Material covered in previous editions has been expanded to includeeven more international cases, topics and recent developments in management.The highlights of this edition include:Thorough coverage of the international aspectsof the modern corporationManaging in Asia, North America, the NewEurope, and Latin AmericaGlobal strategic management and mergers andacquisitionsManaging diversity in the internationalcorporationDiscussions of many real-life situationsReengineering, lean manufacturing, and totalquality managementApplication of information technology forproductivity improvementThis book is for students in colleges anduniversities, aspiring managers, managers who want to become more effective, andother professionals to help them make organizations more effective andefficient. It is for people in all kinds of organizations, not just businessfirms; it is relevant to nonbusiness organizations as well, such as governments,health-care organizations, educational institutions, and other not-for-profitenterprises. The two appendixes included in this edition are especially usefulin making the content of the book relevant to organizations, to help them becomemore competitive in the global environment.
Author: Enrique Carreras, Ángel Alloza, Ana Carreras
Publisher: LID Editorial
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.