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Don't Panic with Mechanics!

Don't Panic with Mechanics!

Author: Oliver Romberg, Nikolaus Hinrichs
Publisher: Springer
ISBN: 3834891150
Pages: 343
Year: 2007-10-24
There are a lot of textbooks for mechanics - why another one? Because reading this book should be fun - but as a side effect the reader should also learn the basics of mechanics without suffering to much! Or to say it more officially: The scope of the textbook is to teach mechanics by means of simple examples from everyday life instead of sophisticated scientific approaches. The examples, supported by a lot of cartoons, should help to learn by associations and practical experiences. Many exercises with solutions garanty to pass exams successfully. A similar book has not existed before - the terms "mechanics" and "fun" have always been contradictious. Besides students from the disciplines of mechanical or electrical engineering, civil engineering, physics, and chemistry also practitioners will enjoy reading this book.
Juicing the Orange

Juicing the Orange

Author: Pat Fallon, Fred Senn
Publisher: Harvard Business Press
ISBN: 1591399270
Pages: 228
Year: 2006
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.