Author: Aaron Ross, Marylou Tyler
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.
Behind the Cloud
Author: Marc Benioff, Carlye Adler
Publisher: John Wiley & Sons
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.com) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.
A guide to every aspect of Salesforce.com covers such topics as using the service cloud, promoting collaboration through Chatter, and establishing metrics for social CRM performance.
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Author: Max Altschuler
Publisher: John Wiley & Sons
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
CEOFlow: How To Have More Freedom & Peace Of Mind While Making More Money By Creating A Team Of Employees That Run Your Business Like High-Level Executives.
The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author’s TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential to high-efficiency, high-success performance. Sales professionals will learn how to: • Overcome ten different forms of “paralysis” and reestablish momentum • Sell in sound bites, not long-winded speeches • Ask the right questions to reveal customer needs • Navigate around obstacles to get to the power buyer • Prioritize and manage their time so that more of it is spent actually selling • And more Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of “Sales 2.0” and become a true sales warrior!
GROW YOUR SMALL BUSINESS AND TRANSFORM YOUR LIFE! Learn the unusual secrets and follow in the footsteps of the world's most successful entrepreneurs so that you can grow your company and build the business of your dreams. In The Ultimate Small Business Guidebook, small business expert, coach and author, Ian Watts explains how to remove the stress of growing your small business with predictable revenue, how to remove the uncertainty of launching new products and services, and how to build simple, yet effective systems so that you can grow your company and experience personal freedom. You will discover: The 2 Unusual Secrets that will Immediately Transform your Business How to Develop Predictable and Sustainable Revenue How to Develop Business Systems that Allow You to Scale Your Business and Give You Personal Freedom How to Develop a Model to Quickly and Inexpensively Test Any New Business, Product, or Service Idea to Ensure that it is Irresistible to Your Market The 7 Secrets of the World's Most Successful Entrepreneurs So Much More Good Stuff... "Ian is one of the most brilliant entrepreneurs and small business coaches that I know. He developed an innovative system that allowed me to rapidly grow my company from 6 clinics to 61 clinics nationwide, hiring over 300 people in less than 2 years. This was done with a third of the usual staffing." - Rich Morgan, President, LightRx Face and Body; he built and sold the largest laser aesthetics company in the world, with over 230 clinics and 1800 employees. The Ultimate Small Business Guidebook is a must have for any entrepreneur looking to grow a successful business.
Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author: 亞倫．羅斯(Aaron Ross)
業績突破1億美金的奧秘，來自找到你的關鍵客戶。 否則銷售技巧再厲害，接不到案子也無用武之地！ 以可重複使用的商機開發方案，讓銷售團隊不再亂槍打鳥、做白工， 輕鬆達成業績三倍跳！ 人人都希望能夠獲取穩定、可預設的營收與業績，但你是否每個月打了幾百通電話、寄電郵推銷，甚至約訪做簡報，可是客戶始終不買帳？這不是你不努力，而是你努力的方式錯了！現代的業務開發方式首重「系統化」，從發掘商機到說服客戶成交，每個環節都有其獨到之處。 本書將教導讀者，尋找「商機」不再是像過去那樣盲目地亂打電話給公司行號推銷，而是可以利用現代科技與軟體，減少業務團隊做虛功的狀況，提高工作效率。從舉列潛力客戶名單開始，到使用何種銷售語言、如何探問客戶需求並判定是否有成交機會，最後交棒給業務人員，皆有一套可良好控管、順暢執行並方便考核績效的流程。 針對主管級讀者，書中也說明7大常犯的領導錯誤，以及管理、招募時的機制與關鍵，並解釋區隔開發團隊與業務團隊、角色專精化的重要性，以便釐清權責、適才適用。 【台灣名家推薦】 李紹唐（前Oracle甲骨文臺灣區總經理） 林之晨（AppWorks 之初創投合夥人） 陳昭穎（《砍掉重練》作者，矽谷工程師） 許景泰（SmartM 創辦人） 童至祥（特力集團執行長） 【國外熱烈好評】 「我剛讀完這本書。有用到無法置信！我現在終於知道我們的銷售流程哪裡出了問題。」 ──派特．莎（Pat Shah），SurchSquad執行長 「與亞倫．羅斯共事向來就是驚喜連連！在我們運用他的方法改善銷售組織，幫助我們的產品獲利更多，也同時帶進更具規模的可預測營收。我們的事業至少成長40％，最棒的是，還在運用階段就突破了。」 ──麥可．史東（Michael Stone），WPromote業務暨策略副總 「銷售神器的概念很棒。 亞倫把複雜觀念深入淺出，內容相當易讀，本書可謂企業家和主管的完勝聖經。」 ──普蘿蜜．菲隆（Promise Phelon），UpMo執行長 「亞倫能放下自我中心，創造清楚而大膽的願景，並授權下屬、培養他們身為迷你執行長的執行能力。我接手亞倫在Salesforce.com所建造的團隊後，驚訝地發現在他的帶領之下，團隊基礎相當穩固，具有爆發性且能永續成功。感謝亞倫，你讓我在此非常成功！」 ──萊恩．馬丁（Ryan Martin），Salesforce.com新任事業部董事 出版社 商周出版 (城邦)
A book to help companies find customers and create repeatable sales by developing effective inside sales organizations and development strategies.
Author: Richard Banfield
Publisher: "O'Reilly Media, Inc."
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America. Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including: How design leaders create a healthy company culture Innovative ways for attracting and nurturing talent Creating productive workspaces, and handling remote employees Staying on top of demands while making time for themselves Consistent patterns among vastly different leadership styles Techniques and approaches for keeping the work pipeline full Making strategic and tactical plans for the future Mistakes that design leaders made—and how they bounced back
The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment "People make buying decisions emotionally and justify them logically." That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.