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Das Survival-Handbuch digitale Transformation

Das Survival-Handbuch digitale Transformation

Author: Ömer Atiker
Publisher:
ISBN: 3593509210
Pages: 296
Year: 2018-09-07

Digital human

Digital human

Author: Bettina Volkens, Kai Anderson
Publisher: Campus Verlag
ISBN: 3593508354
Pages: 248
Year: 2017-11-09
Mit diesem Buch erhalten Sie das E-Book inklusive! Digitalisierung ist der Megatrend, aber auch das Schreckgespenst in allen Unternehmen. Äußerlich wird fleißig genickt, wenn es um die Wichtigkeit der Digitalisierung fürs eigene Business geht, aber innerlich ruft der Begriff Unruhe hervor: Wie geht Digitalisierung? Was heißt das für mich persönlich? Müssen wir unser komplettes Geschäftsmodell neu erfinden? Sollen wir etwa Google werden? Natürlich nicht, lautet die Antwort von Bettina Volkens und Kai Anderson. Sie zeigen in ihrem Buch, dass es eine humane Form der Digitalisierung gibt, die weder Menschen zu Maschinen macht, noch sie durch solche ersetzt. Sie plädieren für eine Digitalisierung, die mit den Menschen entsteht und für Menschen da ist. Sie zeigen, wie jeder Mitarbeiter eines Unternehmens sich selbst auf die Digitalisierung vorbereiten und von ihr profitieren kann, und was Unternehmen für ihre Mitarbeiter tun können und müssen, um in der neuen Arbeitswelt Schritt halten zu können. Was dies für einzelne Branchen bedeutet, zeigen eindrucksvolle Beiträge zu den Digitalisierungsprojekten von unter anderen Lufthansa, SAP, ProSiebenSat.1, Otto Group, Württembergische Versicherungen, TUI, pfm medical, Strabag und Telekom.
Freiheit für Manager

Freiheit für Manager

Author: Dorothea Assig, Dorothee Echter
Publisher:
ISBN: 3593509113
Pages: 268
Year: 2018-09-07

Praxisbuch Dienstleistungsmarketing

Praxisbuch Dienstleistungsmarketing

Author: Veronika Bellone, Thomas Matla
Publisher: Campus Verlag
ISBN: 3593508575
Pages: 325
Year: 2018-05-09
Die Unternehmensstrategie für Dienstleister Die Dienstleistungsbranche ist der am schnellsten wachsende Wirtschaftszweig. Trotzdem ist das Angebot an hilfreicher und wirklich praxisorientierter Marketingliteratur speziell für kleine und mittlere Unternehmen (KMU) aus dem Dienstleistungssektor gering. Dieses Buch schließt eine Lücke und gibt den Leserinnen und Lesern konkrete Hilfen für eigenständig durchführbare Brainstormings, Innovationsentwicklung, Strategieumsetzung und gelingendes Marketing an die Hand. Veronika Bellone und Thomas Matla liefern einen kompletten Leitfaden für KMU, zeigen Trends, Innovationen und Erfolgsfaktoren im Dienstleistungsmarketing auf und präsentieren Strategien und praxiserprobte Tipps zur Entwicklung und Optimierung von Geschäftsmodellen.
Digital Work Design

Digital Work Design

Author: Isabell M. Welpe, Prisca Brosi, Tanja Schwarzmüller
Publisher: Campus Verlag
ISBN: 3593508516
Pages: 248
Year: 2018-02-15
Unternehmen richtig aufstellen für die digitale Zukunft Bislang sprechen wir über Digitalisierung im Kontext von Menschen und Führungsaufgaben, aber nie in Bezug auf Organisationen. Es müssen aber auch die strukturellen Voraussetzungen gegeben sein, wenn ein Unternehmen seine Kultur ändern soll. Das Team um Isabell Welpe hat in einem mehrjährigen Forschungsprojekt Unternehmen im Digitalisierungsprozess begleitet und analysiert. In diesem Buch präsentieren die Autorinnen erstmals die fünf Erfolgsfaktoren für den Switch zur digitalen Organisation. Zusätzlich zu den Big Five geben sie Führungskräften einen Selbstdiagnose-Check sowie einen 10-Punkte-Plan für die Praxis mit auf den Weg.
Leadership in Psychiatry

Leadership in Psychiatry

Author: Dinesh Bhugra, Pedro Ruiz, Susham Gupta
Publisher: John Wiley & Sons
ISBN: 1118570030
Pages: 288
Year: 2013-07-30
The psychiatric profession must ensure that its next generation of leaders has the appropriate skills to provide mental health services in the face of globalization and urbanization, new technologies, and competing demands for shrinking resources. Developing leadership skills and leaders is critical in order to optimise the use of resources, their application, service planning and delivery of services for patients and their families. This is the first book on leadership (rather than management skills) to focus on psychiatry and mental health care. Contributions from international experts with clinical and non-clinical backgrounds pull together the theories and practical skills required to be a successful leader. The aim is to guide mental health professionals in general and psychiatrists in particular on how to gain the relevant skills and on how to utilise these skills and training to take on leadership roles in clinical and organisational settings. The book covers the role of the leader and the skills required for leadership, including chapters on communication, decision-making, team development, mentoring, gender issues in leadership, burnout and more. It includes a section on assessment tools and learning material. Essential reading for all those who aspire to lead in psychiatry!
The Iron Dream

The Iron Dream

Author: Norman Spinrad
Publisher: Gateway
ISBN: 0575117222
Pages: 256
Year: 2014-06-30
The Iron Dream is a metafictional 1972 alternate history novel by Norman Spinrad. The book has a nested narrative that tells a story within a story. On the surface, the novel presents an unexceptional science fiction action tale entitled Lord of the Swastika. This is a pro-fascist narrative written by an alternate history version of Adolf Hitler, who in this timeline emigrated from Germany to America and used his modest artistic skills to become first a pulp-SF illustrator and later a science fiction writer in the L. Ron Hubbard mold (telling lurid, purple-prosed adventure stories under a thin SF-veneer). Spinrad seems intent on demonstrating just how close Joseph Campbell's Hero with a Thousand Faces-and much science fiction and fantasy literature- an be to the racist fantasies of Nazi Germany. The nested narrative is followed by a faux scholarly analysis by a fictional literary critic, Homer Whipple, of New York University.
Mindfulness, Bliss, and Beyond

Mindfulness, Bliss, and Beyond

Author: Brahm
Publisher: Simon and Schuster
ISBN: 0861719832
Pages: 320
Year: 2006-08-10
Meditation: it's not just a way to relax, or to deal with life's problems. Done correctly, it can be a way to radically encounter bliss and to begin - and sustain - real transformation in ourselves. In Mindfulness, Bliss, and Beyond, self-described meditation junkie Ajahn Brahm shares his knowledge and experience of the jhanas - a core part of the Buddha's original meditation teaching. Never before has this material been approached in such an empowering way, by a teacher of such authority and popularity. Full of surprises, delightfully goofy humor, and entertaining stories that inspire, instruct, and illuminate, Mindfulness, Bliss, and Beyond will encourage those new to meditation, and give a shot in the arm to more experienced practitioners as well.
Business Culture Design (englische Ausgabe)

Business Culture Design (englische Ausgabe)

Author: Simon Sagmeister
Publisher: Campus Verlag
ISBN: 3593508400
Pages: 210
Year: 2018-05-09
Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions. "This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt "An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa
The Right Corporate Governance

The Right Corporate Governance

Author: Fredmund Malik
Publisher: Campus Verlag
ISBN: 3593396955
Pages: 324
Year: 2012-08
"Fredmund Malik has become the leading analyst of, and expert on, management in Europe (...). He is the most important voice - in theory as well as in the practice of Management" Peter Drucker Long before everybody else, Malik uncovered the false logic on which conventional corporate governance is grounded, using his comprehensive general management framework. He unmasked neo-liberalism's false and destructive teachings, and the errors caused by the mechanical application of financial management. In this book he reveals why manager scandals, company disintegrations and the collapse of the financial system result from false corporate governance. Malik then contrasts this against his cutting edge solutions to organizing and controlling the complex systems of the 21st century. A healthy economy in a functioning society requires companies to strive for customer value not shareholder value, competitiveness not size, real engineering solutions not financial engineering solutions. "Many practitioners hang on his every word and appreciate his candid language." Wirtschaft und Weiterbildung "Malik is listened to because management knowledge has never been more important." Süddeutsche Zeitung
Corporate Policy and Governance

Corporate Policy and Governance

Author: Fredmund Malik
Publisher: Campus Verlag
ISBN: 3593395452
Pages: 355
Year: 2011-09-12
Fredmund Malik describes what really matters in good management and explains the core issues of corporate governance, namely, customer value or focusing on service to the client. The prevalent conceptual models of corporate policy have become obsolete: the shareholder approach is the worst theory of all time; stakeholder theory is not practicable; trusting the stock market is a mistake. What counts is effective corporate governance, which has become an indispensable requirement for survival. The author shows: • how corporate governance should be structured • which financial parameters are truly important> • the optimal size for a supervisory board, and • which errors result when profit maximization is declared the company’s top objective.
The Lost Girl

The Lost Girl

Author: David Herbert Lawrence
Publisher:
ISBN:
Pages: 378
Year: 1921

Unorthodox

Unorthodox

Author: Deborah Feldman
Publisher: Simon and Schuster
ISBN: 1439187029
Pages: 272
Year: 2012-02-14
The instant New York Times bestselling memoir of a young Jewish woman’s escape from a religious sect, in the tradition of Ayaan Hirsi Ali’s Infidel and Carolyn Jessop’s Escape, featuring a new epilogue by the author. As a member of the strictly religious Satmar sect of Hasidic Judaism, Deborah Feldman grew up under a code of relentlessly enforced customs governing everything from what she could wear and to whom she could speak to what she was allowed to read. It was stolen moments spent with the empowered literary characters of Jane Austen and Louisa May Alcott that helped her to imagine an alternative way of life. Trapped as a teenager in a sexually and emotionally dysfunctional marriage to a man she barely knew, the tension between Deborah’s desires and her responsibilities as a good Satmar girl grew more explosive until she gave birth at nineteen and realized that, for the sake of herself and her son, she had to escape.
Reinterpreting Modern Culture

Reinterpreting Modern Culture

Author: Paul van Tongeren
Publisher: Purdue University Press
ISBN: 1557531560
Pages: 322
Year: 2000
Friedrich Nietzsche (1844-1900) presents himself several times as a physician of culture. He considers it his task to make a diagnosis of the culture of his age, to point to the latent or patent diseases, but also to the possibilities to overcome them. His diagnosis, prognosis, and prescriptions implied an overcoming of traditional interpretation of what is going on in the main domains of culture: knowledge, morality, religion, and art. This book presents Nietzsche's thoughts on knowledge and reality, on morality and politics, and on religion. Preceding these main dialogues is an introduction on the art of reading Nietzsche's texts and on his art of writing.
The Overnight

The Overnight

Author: Ramsey Campbell
Publisher: Tor Books
ISBN: 1429910828
Pages: 400
Year: 2006-04-04
A bookstore can be a wonderful, welcoming place of both commerce and curiosity. That's the goal for Woody, an American recently transferred to England to run a branch of Texts. He wants a clean, orderly store and lots of sales to show his bosses when they arrive from the States for a pre-Christmas inspection. Not easy given the shop's location in a foggy strip mall. And things keep going wrong. No matter how often the shelves are put in order before the doors are locked at night, when the staff returns in the morning, books are lying all over the floor, many damp and damaged beyond repair. The store's computers keep acting up-errors appear in brochures and ads and orders disappear completely. And even when the machines are turned off, they seem to glow with a spectral gray light. The hit-and-run death of an employee in the store's parking lot marks a turning point. One employee accuses another of making sexual advances and they come to blows. Between one sentence and the next, one loses his ability to read. The security monitors display half-seen things crawling between the stacks that vanish before anyone can find them. Desperate, Woody musters his staff for an overnight inventory. When the last customers reluctantly depart, leaving almost-visible trails of slime shining behind them, the doors are locked, sealing Woody and the others inside for a final orgy of shelving. The damp, grey, silent things that have been lurking in the basement and hiding in the fog may move slowly, but they are inexorable. This bookstore is no haven. It is the doorway to a hell unlike any other. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.