Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
Author: Rory Sullivan, Craig Mackenzie
Most investment today is conducted by a relatively small number of institutional investors – pension funds and investment managers – who manage the pensions and saving funds of millions of ordinary people. The manner in which these institutional investors invest and discharge their responsibilities as the owners of companies is, therefore, of critical importance to society as a whole. In recent years, some of the biggest institutional investors have actively encouraged companies to improve their management of social, ethical and environmental issues. A number have also sought to explicitly analyse companies' performance on these issues and to incorporate this analysis into investment decision-making. These activities have contributed to important changes: a number of companies have committed to stabilising or reducing greenhouse gas emissions from their activities and operations, labour conditions in many retail supply chains have improved significantly, and many companies have significantly improved their governance of corporate responsibility issues. However, to date, there has been little systematic analysis of fundamental questions such as: Do responsible investment strategies systematically result in improvements in the social, ethical and environmental performance of companies? To what extent is it in investors' interest to encourage higher standards of corporate responsibility? Do responsible investment strategies enhance financial performance for investors? In this ground-breaking collection, Rory Sullivan and Craig Mackenzie have brought together some of the leading practitioners and commentators in the field of responsible investment to explore these questions. The contributors to this book present their views on the practicalities of implementing responsible investment strategies, the outcomes that have been achieved, the practical issues and barriers faced in implementing such strategies, and the challenges to be faced if responsible investment is to become a mainstream investment approach. The results are both unique and surprising. This book will be mandatory reading for all those involved in the field of social and environmentally responsible investment, corporate governance and corporate social responsibility whether they be academics, researchers or practitioners.
First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
The Hacker Ethic
Author: Pekka Himanen
Publisher: Random House
You may be a hacker and not even know it. Being a hacker has nothing to do with cyberterrorism, and it doesn’t even necessarily relate to the open-source movement. Being a hacker has more to do with your underlying assumptions about stress, time management, work, and play. It’s about harmonizing the rhythms of your creative work with the rhythms of the rest of your life so that they amplify each other. It is a fundamentally new work ethic that is revolutionizing the way business is being done around the world. Without hackers there would be no universal access to e-mail, no Internet, no World Wide Web, but the hacker ethic has spread far beyond the world of computers. It is a mind-set, a philosophy, based on the values of play, passion, sharing, and creativity, that has the potential to enhance every individual’s and company’s productivity and competitiveness. Now there is a greater need than ever for entrepreneurial versatility of the sort that has made hackers the most important innovators of our day. Pekka Himanen shows how we all can make use of this ongoing transformation in the way we approach our working lives.
Society under Siege
Author: Zygmunt Bauman
Publisher: John Wiley & Sons
Society is under siege – under attack on two fronts: from the global frontier-land where old structures and rules do not hold and new ones are slow to take shape, and from the fluid, undefined domain of life politics. The space between these two fronts, until recently ruled by the sovereign nation-state and identified by social scientists as ‘society' is ever more difficult to conceive of as a self-enclosed entity. And this confronts the established wisdom of the social sciences with a new challenge: sovereignty and power are becoming separated from the politics of the territorial nation-state but are not becoming institutionalized in a new space. What are the consequences of this profound transformation of social life? What kind of world will it create for the twenty-first century? This remarkable book – by one of the most original social thinkers writing today – attempts to trace this transformation and to assess its consequences for the life conditions of ordinary individuals. The first part of the book is devoted to the new global arena in which, thanks to the powerful forces of globalization, there is no 'outside', no secluded place to which one can retreat and hide away, and where the territorial wars of the past have given way to a new breed of 'reconnaissance wars'. The second part deals with settings in which life politics has taken hold and flourished. Bauman argues that the great challenge facing us today is whether we can find new ways to reforge the human diversity that is our fate into the vocation of human solidarity.
Based on a large-scale survey and in light of demographic and cultural factors, the author examines why children are sexually victimized, the sources of trauma, differences between reported and unreported cases of assault, and possible increases in sexual victimization.
Author: Toru Ishida, Katherine Isbister
On the way towards the Information Society, global networks such as the Internet, together with mobile computing, have made wide-area computing over virtual communities a reality. Digital city projects, with the goal of building platforms to support community networking, are going on worldwide. This is the first book devoted to digital cities. It is based on an international symposium held in Kyoto, Japan, in September 1999. The 34 revised full papers presented were carefully selected for inclusion in the book; they reflect the state of the art in this exciting new field of interdisciplinary research and development. The book is divided into parts on design and analysis, digital city experiments, community network experiments, applications, visualization technologies, mobile technologies, and social interaction and communityware.
Author: Carlos Fuentes
Publisher: Farrar, Straus and Giroux
This eBook edition of Carlos Fuentes' novel includes only the English translation by Lysander Kemp. The Spanish text is not included. Felipe Montero is employed in the house of an aged widow to edit her deceased husband's memoirs. There Felipe meets her beautiful green-eyed niece, Aura. His passion for Aura and his gradual discovery of the true relationship between the young woman and her aunt propel the story to its extraordinary conclusion.
The Net Delusion
Author: Evgeny Morozov
Updated with a new Afterword “The revolution will be Twittered!” declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in The Net Delusion, the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder—not easier—to promote democracy. Marshalling a compelling set of case studies, The Net Delusion shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of “Internet freedom” are misguided and, on occasion, harmful.
La Revolucion Horizontal
Author: Alberto Arebalos, Gonzalo Alonso
Publisher: Libros En Red
Es un ensayo sobre las claves para entender el cambio en la forma en que las marcas, las empresas y los politicos se relacionan y comunican con los consumidores, los clientes y los votantes. Puede ver mas informacion en http: //www.librosenred.com/libros/larevolucionhorizontal.html. [Este texto fue escrito sin tildes ni otros caracteres especiales para evitar errores con el navegador.]
Strategic Marketing Communications
Author: Paul Smith, Paul Russell Smith, Chris Berry, Alan Pulford
Publisher: Kogan Page Publishers
This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures case studies, model documents and checklists.
Author: Gary Armstrong, Philip Kotler
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
The Right to Privacy
Author: Samuel D. Brandeis, Louis D. Warren
Publisher: BoD – Books on Demand
Reproduction of the original: The Right to Privacy by Samuel D. Warren, Louis D. Brandeis