DESCRIPCION DEL LIBRO ORIGINAL: Con el nombre de Lean Startup se designa una exitosa metodología científica que facilita la creación, funcionamiento y mejora de empresas a través del desarrollo de modelos de negocio sostenibles. Proporciona nuevas herramientas para mejorar la velocidad y la eficiencia de los procesos de innovación a través de los conceptos de productos mínimos viables, del aprendizaje validado, de contabilidad de la innovación, de indicadores accionables, de la pasión y la habilidad de los talentos. Se trata de un enfoque actual que ha sido adoptado en todo el mundo, que se basa en los conceptos de eficiencia y desarrollo ágil de los procesos. Las ideas que el autor sostiene constituyen la base para recrear prácticamente todo sobre el funcionamiento de cualquier trabajo u organización. Su eficacia está respaldada por estudios de las últimas décadas, por lo que, independientemente del tipo o tamaño de la empresa, este libro se ha vuelto lectura obligada para empresarios, vendedores, desarrolladores y líderes empresariales.
The Lean Startup
Author: Eric Ries
Publisher: Bentang Pustaka
Lean Startup bukanlah metode yang menjadikan sistem Anda lebih hemat biaya, melainkan lebih efisien sekaligus (tetap) bermanfaat. Setiap tahunnya, startup-startup baru bermunculan. Produk yang bagus, promosi besar-besaran disertai berbagai ulasan di media massa, serta janji-janji manis bahwa konsumen akan mendapatkan manfaat besar jika menjadi penggunanya. Namun, tak lama berselang, beberapa di antara startup yang digadang-gadang itu tak lagi terdengar kabarnya. Seperti yang selalu kita dengar, seorang entrepreneur pasti sukses selama memiliki tekad kuat, panjang akal, waktu yang tepat, dan—terutama—produk yang hebat. Kenyataannya, awal yang menjanjikan tak jarang berujung pada kegagalan. Sebagian besar produk baru tidak sukses di pasaran, bahkan pahitnya, tak digunakan oleh siapa pun. Pertanyaan besar pun muncul, strategi manakah yang tidak tepat? Lewat riset ilmiah serta pengalamannya dalam mendirikan dan membesarkan berbagai startup selama bertahun-tahun, Eric Ries mencetuskan metode baru, Lean Startup. Sebuah sistem luar biasa yang membuat para entrepreneur segera mendapatkan jawaban atas pertanyaan: bagaimana kita bisa lebih cepat mengetahui apa saja yang berfungsi dan mana yang harus segera disingkirkan? [Mizan, Bentang Pustaka, Bisnis, Startup, Entrepreneur, Sukses, Motivasi, Inovasi, Dewasa, Indonesia]
Author: Ash Maurya
Publisher: "O'Reilly Media, Inc."
Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.
The Lean Startup
Author: Eric Ries
Publisher: Penguin UK
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Winning At Innovation
Author: Fernando Trías de Bes, Philip Kotler
Publisher: Palgrave Macmillan
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Author: Jeff Gothelf, Josh Seiden
Publisher: "O'Reilly Media, Inc."
User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX
Rules For Revolutionaries
Author: Guy Kawasaki, Michele Moreno
Publisher: Harper Collins
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
The Lean Entrepreneur
Author: Brant Cooper, Patrick Vlaskovits
Publisher: John Wiley & Sons
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Digital @ Scale
Author: Anand Swaminathan, JÃ1⁄4rgen Meffert
Publisher: John Wiley & Sons
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. [email protected]
examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses * How to find Product-Market fit * How to Get, Keep and Grow customers * How to fuel growth with metrics that matter The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book: * Guides startups of all types in their search for a scalable, profitable business model * Explains the 9 deadly sins startups commit most often - and helps you avoid them * Provides separate paths and advice for physical versus web/mobile products * Explains how to test and iterate your company's road to product/market fit * Details strategies and tactics for how to get, keep and grow customers * Teaches a new math for startups -- metrics that matter * Includes detailed checklists at every step of the process ...and provides hundreds of ideas, watch-outs and "how tos" for founders! The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: Turn leads into prospects Learn more about the client's needs Convey the ability to meet the client's demands Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!
Author: Sean Ellis, Morgan Brown
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Koons Crooks, Anonymous
Publisher: FSG Originals
What is this tiny book? Who is this Koons Crooks? With its privately-printed, anonymously-produced 140-copy first printing, Iterating Grace became the talk of summer 2015 in the tech world. From Buzzfeed to Tumblr to Fusion, people were puzzled and enthralled by the story of Koons Crooks, a young man who took the Twittered musings of the Silicon Valley elite to heart-and ended up on a profoundly unexpected path, leaving behind only the lovingly hand-calligraphed tweets that had meant so much to him. His story struck an immediate chord. There were competing efforts to identify the author of Iterating Grace; blog posts and lengthy comment threads pointed finger at writers all over the country, from Robin Sloan to Susan Orlean to Dave Eggers. Other early theories supposed it was the tip of an elaborate marketing scheme, and soon all would be revealed. But gradually it became clear that it was simply this: a small piece of literary art, perfectly pitched and driven by a Twain-like bemused outrage, by a creator who did not want to be identified, and would not explain anything beyond what the satirical fable said for itself. Disruptive innovators whose tweets are illustrated in Iterating Grace include: Austen Allred, cofounder of Grasswire; Sam Altman, president of Y Combinator; Marc Andreessen, coauthor of Mosaic, cofounder of Netscape and Andreessen Horowitz; Jeff Bussgang, VC at Flybrige Capital; Tony Conrad, cofounder and CEO of about.me; Benedict Evans, VC at Andreessen Horowitz; Brad Feld, VC at Foundry Group-and many more.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
Author: Donald Trump
Tough-minded real estate developer and star of The Apprentice, Donald Trump asked 100 of the world's most successful real estate experts to tell him the best real estate advice they ever received. The answers are insightful, practical, and particularly helpful for anyone wanting to profit from the current uncertain real estate market, whether commercial or private.