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Think Like a Freak

Think Like a Freak

Author: Steven D. Levitt, Stephen J. Dubner
Publisher: Penguin UK
ISBN: 1846147565
Pages: 256
Year: 2014-05-13
From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems. Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud. Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing - and so much fun to read.
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

Author: Steven D. Levitt
Publisher:
ISBN:
Pages:
Year: 2014-05-12
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Freaks and Friends

Freaks and Friends

Author: Steven D. Levitt, Stephen J. Dubner
Publisher: Allen Lane
ISBN: 0141980966
Pages: 400
Year: 2015-05-05
Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Now the very best of this writing has been carefully curated into one volume, the perfect solution for the millions of readers who love all things Freakonomics. Discover why taller people tend to make more money; why it's so hard to predict the Kentucky Derby winner; and why it might be time for a sex tax (if not a fat tax). You'll also learn a great deal about Levitt and Dubner's own quirks and passions. Surprising and erudite, eloquent and witty, Freaks and Friends demonstrates the brilliance that has made their books an international sensation.
When to Rob a Bank CD

When to Rob a Bank CD

Author: Steven D. Levitt, Stephen J. Dubner
Publisher: HarperAudio
ISBN: 0062394924
Pages:
Year: 2015-05-05
When Freakonomics was initially published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. Now, to celebrate the 10th anniversary of the landmark Freakonomics, comes this curated collection from the most readable economics blog in the world. Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Now the very best of this writing has been carefully curated into one volume, the perfect solution for the millions of readers who love all things Freakonomics. Discover why taller people tend to make more money; why it’s so hard to predict the Kentucky Derby winner; and why it might be time for a sex tax (if not a fat tax). You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made their books an international sensation.
Freakonomics

Freakonomics

Author: Steven D. Levitt, Stephen J. Dubner
Publisher: Harper Collins
ISBN: 0062132342
Pages: 352
Year: 2011-09-20
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life--from cheating and crime to parenting and sports--and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives--how people get what they want or need, especially when other people want or need the same thing.
SuperFreakonomics

SuperFreakonomics

Author: Steven D. Levitt, Stephen J. Dubner
Publisher: Harper Collins
ISBN: 0062003208
Pages: 288
Year: 2010-06-15
Whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically, Levitt and Dubner mix smart thinking and great storytelling to show how people respond to incentives.
You are Not So Smart

You are Not So Smart

Author: David McRaney
Publisher: Avery
ISBN: 1592407366
Pages: 303
Year: 2012
Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.
More Sex is Safer Sex

More Sex is Safer Sex

Author: Steven E. Landsburg
Publisher: Simon and Schuster
ISBN: 1847375987
Pages: 288
Year: 2008-09-04
With his long-running 'Everyday Economics' column in Slate and his popular book, The Armchair Economist, Steven Landsburg has been leading the pack of economists who are transforming their science from a drab meditation on graphs and charts into a fascinating window on human nature. Now he's back and more provocative than ever with surprises on virtually every page. In More Sex is Safer Sex, Professor Landsburg offers readers a series of stimulating discussions that all flow from one unsettling fact. Combining the rational decisions of each of us often produces an irrational result for all of us. Avoiding casual sex can actually encourage the spread of diseases. To solve population pressures, we need more people. In his tantalizing, entertaining narrative, Landsburg guides us through these shocking notions by the light of compelling logic and evidence and makes suggestions along the way: Why not charge juries if a convicted felon is exonerated? Why not let firemen keep the property they rescue? As entertaining as it is inflammatory, More Sex is Safer Sexwill make readers think about their decisions in unforgettable ways -- and spark debate over much that we all take for granted.
The Why Axis

The Why Axis

Author: Uri Gneezy, John List
Publisher: PublicAffairs
ISBN: 1610393120
Pages: 288
Year: 2013-10-08
Can economics be passionate?… Can it center on people and what really matters to them day-in and day-out.… And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior—or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List’s pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted “in the wild,” Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world’s largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.
Curious

Curious

Author: Ian Leslie
Publisher: Basic Books
ISBN: 0465056946
Pages: 240
Year: 2014-08-26
Today it seems we have the world at our fingertips. Thanks to smartphones and tools such as Google and Wikipedia, we're able feed any aspect of our curiosity instantly. But does this mean we are actually becoming more curious? Absolutely not. In Curious, Ian Leslie argues that true curiosity—the sustained quest for understanding that begets insight and innovation—is becoming increasingly difficult to harness in our wired world. We confuse ease of access to information with curiosity, and risk losing our ability to ask questions that extend our knowledge gap rather than merely filling it. Worst of all, this decline in curiosity has led to a decline in empathy and our ability to care about those around us. Combining the latest science with an urgent call to cultivate curious minds, Curious draws on psychology, social history, and popular culture to show that being deeply curious is our only hope when it comes to solving current crises—as well as an essential part of being human.
The Undercover Economist Strikes Back

The Undercover Economist Strikes Back

Author: Tim Harford
Publisher: Penguin
ISBN: 159463291X
Pages: 272
Year: 2015
Originally published in 2013 by Little, Brown Book Group.
How to Persuade People Who Don't Want to be Persuaded

How to Persuade People Who Don't Want to be Persuaded

Author: Joel Bauer, Mark Levy
Publisher: John Wiley & Sons
ISBN: 1118040104
Pages: 256
Year: 2011-02-23
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Rogue Economics

Rogue Economics

Author: Loretta Napoleoni
Publisher: Seven Stories Press
ISBN: 1583229949
Pages: 321
Year: 2011-01-04
What do Eastern Europe's booming sex trade, America's subprime mortgage lending scandal, China’s fake goods industry, and celebrity philanthropy in Africa have in common? With biopirates trolling the blood industry, fish-farming bandits ravaging the high seas, pornography developing virtually in Second Life, and games like World of Warcraft spawning online sweatshops, how are rogue industries transmuting into global empires? And will the entire system be transformed by the advent of sharia economics? With the precision of an economist and the narrative deftness of a storyteller, syndicated journalist Loretta Napoleoni examines how the world is being reshaped by dark economic forces, creating victims out of millions of ordinary people whose lives have become trapped inside a fantasy world of consumerism. Napoleoni reveals the architecture of our world, and in doing so provides fresh insight into many of the most insoluble problems of our era.
50 Puzzles for Creative Thinking

50 Puzzles for Creative Thinking

Author: Charles Phillips
Publisher: Connections Book Pub
ISBN: 1859062849
Pages: 96
Year: 2010-09-20
How many of us know how to think to our full potential? Answer: Not many! But now we have the "How to Think" puzzle book series. If you want to boost your brain's performance, and learn how to think clearly and effectively in any given situation, read these books, and tackle these puzzles. This guide will teach you how to think creatively by calming the critical voice in your head that can sometimes paralyze fresh thought. Scientists tell us that our brains are often more active when we are working with others. Creative thinking will help you develop strategies for thinking cooperatively - not only when you're in a team, bouncing ideas around, but also when you're alone, by seeking inspiration and a fresh outlook from the world around as well as from personal mentors and even written sources. A key part of the book provides essential guidance on lifestyle and fostering a positive outlook to complement exercises that help you get those creative juices flowing.
This Will Make You Smarter

This Will Make You Smarter

Author: Mr. John Brockman
Publisher: Harper Collins
ISBN: 0062109405
Pages: 448
Year: 2012-02-14
Edge.org presents brilliant, accessible, cutting-edge ideas to improve our decision-making skills and improve our cognitive toolkits, with contributions by Nassim Nicholas Taleb, Richard Dawkins, Brian Eno, Steven Pinker, and more. Featuring a foreword by New York Times columnist David Brooks and edited by John Brockman, This Will Make You Smarter presents some of the best wisdom from today’s leading thinkers—to make better thinkers out of the leaders of tomorrow.