!-- Generated by XStandard version 184.108.40.206 on 2017-10-06T11:29:40 -- Think Limbic verrät Ihnen, warum Menschen sich in manchen Situationen nach einem bestimmten Muster verhalten. Der Grund dafür liegt im Aufbau unseres Gehirns. Das eigentliche Steuerungs- und Machtzentrum des Menschen liegt nämlich nicht in seinem Großhirn, sondern in einer entwicklungsgeschichtlich weit älteren Hirnregion, dem limbischen System. Dieser Teil des Hirns übernimmt durch limbische Befehle einen Großteil der Steuerungs- und Koordinationsaufgaben. Dabei werden Verhaltensweisen bevorzugt, die sich in der Entwicklungsgeschichte des Menschen als erfolgreich bewährt haben. Wer diese limbischen Befehle kennt, kann die Muster, die unbewussten Handlungen zu Grunde liegen, besser verstehen und nutzen. Die praktischen Tipps und Maßnahmen bringen beim Verkaufen, bei der Mitarbeiterführung und im berüflichen Alltag erstaunliche Erfolge. Inklusive Audiodateien!
!-- Generated by XStandard version 220.127.116.11 on 2017-08-04T13:34:35 -- Marken müssen vor allem eine relevante Beziehung zu den Menschen aufbauen - losgelöst von Online- oder Offline-Channels und kurzlebigen Marketingtrends. Kai Platschke liefert Ihnen mit der „Relevanz-Methode" ein erprobtes Vorgehen zum Aufbau nachhaltiger Beziehungen zu Ihren Kunden, mit dem Ihre Marke und deren Botschaft digitalfähig wird - ohne dass Sie selbst twittern oder snapchatten müssen. Die vorgestellte Methode wird mit zahlreichen Übungen und Cases erläutert. Inhalte: Rückblick auf die letzten 15 bis 20 Jahre Marketing Die post-digitale Ära Die Relevanz-Methode: Framework und How-to Praxisbeispiele: u.a. Dove, Red Bull, Coca-Cola Arbeitshilfen online: Übungen zur Umsetzung der Relevanz-Methode Vordrucke Cases
Neuromarketing For Dummies
Author: Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Publisher: John Wiley & Sons
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Author: Roger Dooley
Publisher: John Wiley & Sons
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Author: Hans-Georg Häusel
!-- Generated by XStandard version 18.104.22.168 on 2013-04-18T08:31:23 -- Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.
Number-one worldwide best seller Bodo Schafer suggests tips to help make you as successful as he and many others have been by showing you the road to financial freedom. For many people, the concept of actually owning a million dollars at one time is completely unfathomable. So what if you could do it in seven years? Bodo Schafer, renowned financier and personal management aficionado, is back again to help people discover the tips and tricks that successful individuals employ to make it to the top. The Road to Financial Freedom is just that - a journey, and one Schafer has elected to help you undertake. Being rich and successful isn't merely luck; it takes discipline, tools, and an understanding of finances that most people simply don't have. This book is here to help unravel the shroud that keeps success out of the grasp of ordinary individuals. In this book you will learn: - How to manage and eliminate debt - Asset control and growth - Ways to not depend on others for financial solvency - And so much more! While becoming a millionaire in just seven years seems like a dream to some, those who practice the habits in this book could very well see it become a reality. Individuals are fraught with financial prejudices they don't know they have, which keep them from attaining success they don't know they are capable of. You can earn money, manage that money, and watch that money grow exponentially in a way that allows you every want without becoming destitute, because at the end of the day it's all about making your money work for you instead of spending your whole life working for your money. ©2016 AB Publishing, The Rights Company (P)2016 AB Publishing, The Rights Company
Author: Patrick Renvoise, Christophe Morin
Publisher: Thomas Nelson
How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: The 6 stimuli that always trigger a response The 4 steps to align content and delivery of your message The 6 message building blocks to address the "old brain" The 7 powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
The Big Five for Life
Author: John P. Strelecky
Publisher: Piatkus Books
Thomas Derale, a mild-mannered businessman from Chicago, embodies leadership's greatest secret: his companies make fortunes, his people love him, and his customers are willing to wait weeks just to do business with him. At age 55, though, Derale is dying, and through a series of final encounters with key people in his life - primarily his wife, Maggie, and Joe, who regards Thomas as his mentor - we learn about his life, his unique business insights, and the true impact the man and his work has had on the people around him. A business parable with a difference, THE BIG FIVE FOR LIFE is a story of great leadership, savvy decision-making and is a powerful reminder that successful leaders are not just in the business of business - they are in the business of life.
A Wrinkle in the Skin
Author: John Christopher
Publisher: Wildside Press LLC
"A massive series of powerful earthquakes on a worldwide scale reduce towns and cities to rubble and plunge the survivors into barbarism. Most of western Europe is dramatically uplifted, transforming the English Channel into a muddy desert, while elsewhere lands are plunged below sealevel and flooded. The protagonist is Matthew Cotter, a Guernsey horticulturalist who finds himself one of only a handful of survivors on the former island. Cotter decides to trek across the empty seabed to England, in the faint hope that his daughter has somehow survived. He finds the situation on the former mainland has descended to barbarism, with competing bands of scavengers preying on survivors. He and his companion, a young boy, finally make their way to the borders of Sussex, where his daughter was staying, only to discover that the land has slipped beneath the sea. Cotter, along with some survivors from the mainland, eventually returns to Guernsey."--Wikipedia.
Come with Primrose as she spends a special day in the woodlands with her friends. The Flower fairies make music, play hide-and-seek, and have a picnic that turns into a fabulous party. Use your stickers and join in the fun!
Bestselling author Christopher Winn explores Britain's royal past, unearthing a rich legacy of castles and palaces, cathedrals and country retreats, battlefields and monuments where kings and queens lived and died. In this exploration of royal British history, discover whose heart is buried near the Tower of London; which palace was built on top of a mulberry garden; the world's oldest and largest occupied castle and the first building in Britain to have latrines. From the Palace of Scone to the Palace of Westminster, from Pembroke Castle, the birthplace of Henry VII, to Pontefract Castle, where Richard II starved to death, and from banqueting halls to beheading sites, this gem of a book is guaranteed to inform and amuse in equal measure.
Design a Better Business
Author: Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon
Publisher: John Wiley & Sons
How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.
Satir Step by Step
Author: Virginia Satir
Publisher: Science & Behavior Books
Annotated transcript of Satir conducting family therapy -- showing what she's thinking and how she selects a particular phrase or intervention -- and then an account of her theoretical foundations and methods.
Author: Stephen R. Covey
The Focus workshop presents an engaging and inspirational learning experience and will change your life in ways you never thought possible. With this audiobook, you will begin a process and journey to a new way of thinking about personal and professional focus and accomplishment. You'll learn how to identify—and focus—on the tasks and priorities that matter most so that you can deliver maximum results every day. You'll learn to turn the things you have to do into the things you want to do. Dr. Covey and master facilitator Steve Jones introduce you to the FranklinCovey workshop that has already helped 10 million people become more productive.