Author: Frank Bärmann
Publisher: MITP-Verlags GmbH & Co. KG
Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.
LinkedIn For Dummies
Author: Joel Elad
Publisher: John Wiley & Sons
Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.
Das Thema Fachkräftemangel wird in Deutschland immer dringlicher. Frank Bärmann zeigt, inwiefern sich die Situation in der Personalwirtschaft verändert hat, und warum alte Methoden nicht mehr funktionieren. Mit einem besonderen Blick auf die jeweilige Strategie wird erklärt, wie die einzelnen Social Media Kanäle effektiv für Employer Branding, Personalmarketing und Recruiting eingesetzt werden können.
Eine Social-Media-Plattform, gepaart mit dem mächtigen Produktportfolio von Google - das ist Google+! Dieses Buch zeigt die enormen Möglichkeiten von Google+ und wie man sie für die Kommunikation eines Unternehmens, aber auch für Job und Karriere einsetzt. Es geht dabei auf alle relevanten Themen ein - vom Aufbau eines Kontaktnetzwerks über das zielgerichtete Kommunizieren in Kreisen bis zum Einsatz von Hangouts, der Synchronisierung der Daten auch auf mobilen Geräten und Suchmaschinenoptimierung.
Author: Martin Lindstrom
Publisher: Crown Business
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
The Language of Bees
Author: Laurie R. King
BONUS: This edition contains an excerpt from Laurie R. King's The God of the Hive and Pirate King. For Mary Russell and her husband, Sherlock Holmes, returning to the Sussex coast after seven months abroad was especially sweet. There was even a mystery to solve—the unexplained disappearance of an entire colony of bees from one of Holmes’s beloved hives. But the anticipated sweetness of their homecoming is quickly tempered by a galling memory from the past. Mary had met Damian Adler only once before, when the surrealist painter had been charged with—and exonerated from—murder. Now the troubled young man is enlisting the Holmeses’ help again, this time in a desperate search for his missing wife and child. Mary has often observed that there are many kinds of madness, and before this case yields its shattering solution she’ll come into dangerous contact with a fair number of them. From suicides at Stonehenge to the dark secrets of a young woman’s past on the streets of Shanghai, Mary will find herself on the trail of a killer more dangerous than any she’s ever faced—a killer Sherlock Holmes himself may be protecting for reasons near and dear to his heart.
In addition to social media’s prevalence for personal use, online networking tools are also gaining momentum in the healthcare field. Health information and patient discussion are embracing these technologies to create a more ubiquitous communication platform. Social Media and Mobile Technologies for Healthcare provides insight on the tools that are integral to understanding and implementing emerging technologies in health-related fields. With an ever-growing presence of patients and health professionals on social networking sites, this book will provide insight into the effect of communication technologies on health services. This publication is useful for professionals and researchers in health informatics, as well as students, practitioners, clinicians, and academics.
Author: Erik Deckers, Kyle Lacy
Publisher: Que Publishing
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories…and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers
Author: Gábor Bakos
Publisher: Packt Publishing Ltd
KNIME Essentials is a practical guide aimed at getting the results you want, as quickly as possible."Knime Essentials" is written for data analysts looking to quickly get up to speed using the market leader in data processing tools, KNIME. No knowledge of KNIME is required, but we will assume that you have some background in data processing.
Airbnb, Uber, TripAdvisor, Bitcoin, Carousell – this is the way we live today. Over the past decade, one of the most revolutionary changes in our global economy has been the creation of trusted digital intermediaries. These platforms allow us – as individuals and as businesses – to exchange value with one another in new and better ways. We are experiencing a modern relationship renaissance, enabled by technology and powered by trust.But not everyone has succeeded equally. Corporate innovation efforts are often stymied by a culture of distrust that kills creativity, impedes progress and reduces competitive advantage. As incumbents lurch from one identity crisis to another and startups flood every industry from retail to insurance, only the most trusted players will succeed. The Trust Economy introduces a world-first structured model for building trust in six progressive stages. Whatever industry you’re in, whatever the size of your business, the trust model will set you on the path to reaping the most value from the opportunities and challenges of the digital age.
Author: Uché Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Author: Peter Hurley
Publisher: New Riders
It used to be that the only people that needed professional-looking headshots were actors and models, but now thanks to Facebook, Twitter, LinkedIn, and social media in general, headshots are hot! They've never been more in demand than they are today, and Peter Hurley's unique headshot style and trademark look have made him the most sought-after headshot photographer in the world today. Here's your chance to learn exactly how to create "the look" that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo—period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it—every trick, every technique, and every nuance—in this book that will pay for itself at your very next shoot. Yes, it's that good.
The Visual Toolbox
Author: David DuChemin
Publisher: Pearson Education
The Visual Toolbox: 60 Lessons for Stronger Photographs is author David duChemin's conception of a “curriculum” for the first year of a photography school that doesn't exist, but could. It's what he calls “the bones”—a year's worth of lessons and assignments for photographers who want to do more than just master their cameras; it's for those who want to create photographs. It's for photographers who are stuck and for those having a hard time making it an aesthetic art and not merely a technical craft. The book is targeted at any aspiring, hobbyist, or pro photographer who can benefit from sitting with a photographer and teacher who has learned—and is still learning—these lessons the hard way and wants others to benefit from them. This book is not made up of magic bullets or quick tips, but if the reader studies the book's lessons and completes the assignments, he or she will become a stronger photographer faster than they would by just picking up a bunch of quick tips and platitudes out there in other books. With 60 short “micro¿chapter” lessons, where David pairs an explanation of the concept (“Learn to Isolate”) with an active assignment for the reader to complete, every one of the lessons is a stepping stone to becoming more proficient with the tools of the photographic art, and the means by which the reader can create stronger experiences with their images. Some of these tools are the camera and lens, but many of them have to do with composition, balance, tension, and scale—the tools of the visual language itself—or with being present, perceptive, and learning to see. And they're all practical, get¿out¿there¿and¿do¿it kind of lessons, because in the end one doesn't truly improve her photography by only reading from a book, but from time spent making photographs. This book is a collection of 60 guided steps in that direction.
Your Many Faces
Author: Virginia Satir
Publisher: Celestial Arts
Each one of us has a medley of "faces" that composes our individual personality: intelligence, anger, love, jealousy, helplessness, courage, and many more. We're often quick to judge these characteristics as either positive or negative, without recognizing that we need each of them in order to become fuller, more balanced human beings. Originally written in 1978 by renowned psychotherapist Virginia Satir, the timeless classic Your Many Faces has been updated and reissued—and is as relevant today as ever. In a refreshingly candid style, Satir takes us on a lively and insightful journey of self-discovery and transformation. We learn how to acknowledge, understand, and manage our many faces—and in doing so, open up a world of possibilities for ourselves. This new edition also features a compelling foreword by Mary Ann Norfleet, PhD, which explores Satir's pioneering approaches to psychology and her enduring legacy in the field of family therapy. From the Trade Paperback edition.